Tag Archives: Melissa Davis
Consumer spending is down to be sure, but people are still shopping – just not as much. They’re being more careful than ever with each purchase that they make, whether it’s a lipstick or a pair of shoes. They’re doing their homework (reading the magazines, scouring their favorite blogs) and educating themselves on the best buy. Editorial coverage, (specifically fashion editorial coverage) whereby an editor or writer has chosen to provide unique coverage of a brand/product/personality, is uniquely powerful, in that the potential consumer generally trusts the media outlet and its coverage. When they see that the editors have endorsed a particular product by putting it in their magazine, they trust that it’s chic and of-the-moment. And the more they see the brand in the press, the more familiar they feel with the brand and the company’s products.
[The following is reprinted with permission from Jill Sherman of Trend de la Creme. The post originally appeared on Trend de la Creme in February, 2008. For more information about Melissa, check out her guest post for PR Couture entitled “Top 5 Ways to Promote Your Fashion PR Agency.” If you are interested in being profiled on PR Couture, please… More
By Melissa Davis of Ruby Press 1. As I always say, a PR agency’s calling card is the work they do for their clients. It’s how about 99% of our clients have found us. Ask your clients to keep their press pages up-to-date and make it easy for them by keeping copies of their press placements in case they can’t… More