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Tag Archives: New York Fashion PR

07.05.12 by Kalinda // Filed under Featured, PR Couture, PR Interviews
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Getting IN: Fashion PR Internship, Christian Louboutin

It was to my surprise that the next day I saw Blake Lively was wearing one of my picks. I felt so proud that I had sensed her style correctly and that I was already so acquainted with the hundreds of designs that I could match up shoes with her personal taste and fulfill her needs. From that day on… More

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06.07.12 by Crosby // Filed under PR Couture, PR Interviews, Tips & Strategy
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Fashion PR: How to Host a Successful Editor Preview

The editor, or press preview, is a mainstay of fashion PR, an opportunity to introduce the media to multiple clients in a casual, fun setting. Red Light PR’s recent press preview was its largest to date, showcasing over 50 collections in the swank 6,000 square foot 404 event space in NYC. The preview debuted Fall 2012 collections including women’s and… More

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06.07.12 by Crosby // Filed under PR Couture, PR Interviews, Tips & Strategy
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Front Row Fashion PR: How to Run a Successful Editor Preview with Red Light PR

The editor, or press preview, is a mainstay of fashion PR, an opportunity to introduce the media to multiple clients in a casual, fun setting. Red Light PR’s recent press preview was its largest to date, showcasing over 50 collections in the swank 6,000 square foot 404 event space in NYC. The preview debuted Fall 2012 collections including women’s and… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.