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Tag Archives: #NYFW

How to produce a successful fashion show

7 Things Guaranteed to Ruin Your Next Fashion Show

Having a fashion show is a great way to garner press and buyer interest for a brand, but a poorly produced show can lead to disaster and turn off industry insiders faster than you can say “Werk It!” Having the right team of seasoned professionals who know how to orchestrate all of the moving parts that will culminate into a… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 2.15.13

PS: This is PR Couture’s 1,000th Post! Gone are the days of Fashion Week exclusivity. Designers and brands are making the Fashion Week experience a open to all. (via the Telegraph) Has Street-Style lost its organic appeal? Marketers weigh in on the business happening outside the tents. (via Dame Magazine) How fashionably delicious. Whimsical designer Cynthia Rowley unveils new candy collection. Will… More

Tory Burch SS13 Show - BumeBox

The Company Behind DKNY, Alexander Wang & Kenneth Cole's Tweetable #NYFW Runway Shows

Have you noticed a bevy of fashion brands promoting their recent  runway shows with the ability to screenshot and instantly share runway looks with your social network? This new functionality comes from BumeBox, a Palo Alto-based startup changing how today’s social consumers experience fashion events and runway shows. Pretty much everyone – ie Donna Karan, Rebecca Minkoff, Proenza Schouler, Calvin Klein,… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.