PR Couture: Fashion PR, Marketing & Social Media » #NYFW

Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

Crosby — Wed, 01 Feb 2012 22:27:37 +0000

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed. Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit YuliZiv.com.

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

Crosby — Wed, 25 Jan 2012 19:38:30 +0000

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business.

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

IFB Conference, February 8, Milk Studios (live-steam will be available)
Follow along @_IFB, #IFBcon

PR Couture & The Coveted (aka Crosby & Jennine)

Fashion Week PR: KCD Introduces Digital Fashion Shows for Press, Buyers

Crosby — Mon, 23 Jan 2012 20:35:06 +0000

We are fashion purists and we believe in the runway show. This online experience will replicate the pureness of a live runway show, the only thing this doesn’t give you is the glass of champagne. Bring your own. – Ed Filipowski, KCD Co-President

So many shows…so little time! This season,leading fashion PR and production agency KCD Digital will provide a virtual solution to the over-scheduling woes plaguing press and buyers during February New York Fashion Week. The platform, developed in partnership with King & Partners, a NYC-based digital agency, is available at www.digitalfashionshows.com, (currently not much to see – hopefully they will make full use of the landing page soon!) and will allow invited guests to watch a pre-taped show at a specific time.

However, the platform is more than just a private viewing of the fashion show itself, KCD has aimed to provide press and buyers with all the pertinent information they need about each look, including run of show information, photographs of each look providing front, back and detail shots of shoes, jewelry and accessories, as well as hair make-up and product particulars for beauty stories.

Viewers can save favorites, easily access bio and credit information and even watch behind-the-scenes videos with designers. For bloggers and online publications, show videos are embeddable and downloadable.

While access to this level of show information is phenomenal, I hope that press, including bloggers, use the KCD prepared content to supplement posts, rather than simply pasting in PR approved content, ensuring that there is a diversity of perspectives and unique content filling up our feeds this season!

Prabal Gurung’s inaugural lCB collection for Onward Kashiyama will kick off the new platform, airing on Wednesday, February 15^th at 11:30 a.m.

Image Source