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Tag Archives: #NYFW

KENNETH COLE  Fall 2013 Runway Show

NYFW Diaries: How Kenneth Cole Changed the Catwalk

Kenneth Cole’s return to the runway opened with a video reminding audience members that: During the @kennethcole runway show, out of respect for other members of the audience please make sure your phones and tablets are switched ON. This show will embrace the intrusive nature of social media. Quick history lesson: Once upon a time. fashion week was a private industry event attended by buyers and fashion… More

Juicy Couture Spring 2013 Presentation

Fashion PR: How Juicy Couture Quickly Cut Through the Clutter During NYFW

While a huge opportunity for brands to connect and make an impact, without a strong strategy and plan in place, fashion week is not an easy place to stand out from the competition and draw media attention. On September 12, Juicy Couture’s aimed their public presentation at Lincoln Center at a singular audience – those of us who prefer to… More

Photo source: IFB

Six Entrepreneurial Tips from the IFB New York Fashion Week Blogger Conference

Nowadays, if you’re not a lot of things, you haven’t reached your full potential. -IMAN IFBCON was a wealth of information for bloggers and entrepreneurs as a whole. From Day 1 of the conference, we brought you how fashion brand sponsors showed up for bloggers, integration and now we bring you take-home tips from the fashion industry’s business savvy tastemakers. Day 2’s… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.