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Tag Archives: #NYFW

Juicy Couture Spring 2013 Presentation

Campaigns We Love: Juicy Couture at NYFW

While a huge opportunity for brands to connect and make an impact, without a strong strategy and plan in place, fashion week is not an easy place to stand out from the competition and draw media attention. On September 12, Juicy Couture’s aimed their public presentation at Lincoln Center at a singular audience – those of us who prefer to… More

Photo source: IFB

Six Tips from the IFB NYFW Blogger Conference

Nowadays, if you’re not a lot of things, you haven’t reached your full potential. -IMAN IFBCON was a wealth of information for bloggers and entrepreneurs as a whole. From Day 1 of the conference, we brought you how fashion brand sponsors showed up for bloggers, integration and now we bring you take-home tips from the fashion industry’s business savvy tastemakers. Day 2’s… More

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5 Ways to Experience New York Fashion Week (Even if You Can’t Attend)

It’s that time again. The city is busier and more frantic than usual, ridden with beautiful 6-foot models, bloggers, street style photographers, and editors dressed in a fashion that is all but attainable to the average citizen. Yes, today is the beginning of New York Fashion Week. While guests rush from show to Starbucks and on to another show, there… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at