Tag Archives: #NYFW
#NYFW 5 Ways to Experience New York Fashion Week
It’s that time again. The city is busier and more frantic than usual, ridden with beautiful 6-foot models, bloggers, street style photographers, and editors dressed in a fashion that is all but attainable to the average citizen. Yes, today is the beginning of New York Fashion Week. While guests rush from show to Starbucks and on to another show, there… More
Post Fashion Week Strategy with Tadashi Shoji's HL Group Fashion PR Team
This season, I had the pleasure of attending Tadashi Shoji’s Fall 2012 show at Mercedes Benz Fashion Week. Inspired by the Golden Age of Shanghai, Shoji utilized rich, delicate and opulent colors and fabrics to set an ominous tone. The collection incorporated Chantilly and Venetian lace, high necklines, beaded embroidery, scalloped sequins and chiffon along with rich velvet. With such… More
Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW
It goes without saying that apps like Style.com, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed. Fashion Photo Sharing Apps 1. Snapette Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share… More
