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Tag Archives: #NYFW

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Fashion PR: How 5 Fashion iPhone Apps Engaged Influencers During NYFW

It goes without saying that apps like, Hootsuite, Instagram and Pinterest are the go-to apps for every well-heeled fashion publicist. However, here are five up-and-coming apps that are also enhancing the fashion week experience for both PR insiders and the fashion-obsessed. Fashion Photo Sharing Apps 1. Snapette Founded by Harvard grads, Snapette enables fashion-savvy women to discover and share… More


A PR Gentleman's FW12 Fashion Week Diary: Native Son Presentation

3 Days to Fashion Week 8:00 AM Launch an all out assault pitching menswear line, NATIVE SON, a new client that I picked up the previous Friday night, to editors.  Includes sending out invites to their New York Fashion Week show just days away and pitching the collection preview, short film based on the collection’s inspiration and their new collaboration… More


Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.