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Tag Archives: #NYFW


A PR Gentleman's FW12 Fashion Week Diary: Native Son Presentation

3 Days to Fashion Week 8:00 AM Launch an all out assault pitching menswear line, NATIVE SON, a new client that I picked up the previous Friday night, to editors.  Includes sending out invites to their New York Fashion Week show just days away and pitching the collection preview, short film based on the collection’s inspiration and their new collaboration… More


Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and… More

Jennine Jacob, Coveted Media

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht's Last Name?)

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business. On February… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.