The indie fashion PR component to top fashion PR blog PR Couture, Show Me The Pretty features 5-question interviews with hand-selected indie fashion labels. PR Couture shares the pretty and then turns it back to the designers to ask questions and get advice and feedback about their own fashion PR strategy from a variety of industry experts. Sound like fun? Email info[at]prcouture.com for more information.
Daniel Weisser
German born Erika Hendrix designs incredibly comfy and cozy cotton and linen separates using 90% natural fabrics and materials, as well as accessories including jewelry, scarves and headbands. Erika launched her line in 2005 and it is currently carried in boutiques in Germany and the US as well as online. She recently did a photoshoot for her Spring/Summer 09 collection with esteemed photographer Daniel Weisser.
- P.S. Exclusive for PR Couture – Take 15% off your Erika Hendrix with code prcouture until July 15. Yes! Shop the soft cozies!
What is the inspiration behind your line? What inspired your Spring/Summer Collection?
I started with my Spring/Summer Collection when we found out we would move back to Europe, so I guess the thought of moving from backwards Lawton, OK (sorry, no offense) to Europe was the inspiration. The chic Europeans in their effortless looking outfits – so stylish and comfortable at the same time.
You’re plugged in! Twitter, Myspace, Facebook, Etsy, Chictini, Smashing Darling…which of these has done the most to drive awareness to your line? Why do you feel it’s important to promote through social media/social shopping?
Yes I am. I love to be everywhere and meet all these new fantastic people. Twitter has helped me a lot to meet great people like yourself, that appreciate what I do. I think social media is very important, if I couldn’t connect with people through social media, fewer people whould know I exist. People tell me all the time, I am so glad I found you, if I hadn’t read that article I would have never known you existed. Its just great!
RSS
