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Tag Archives: Press Coverage

Fashion PR Blog

A Brand New Chapter: PR Couture Has a Fresh Look

Today is a very exciting day because it also marks the debut of the latest evolution of PR Couture. The biggest change is a new homepage experience that allows you to more easily get to the content that matters to you – and an updated blog, Find an Agency page and PR Couture specific Pinterest and Instagram accounts. I hope… More

coachella

Fashion PR: How to Create Branded Content that Works

This is the second of a three-part series I am writing for Fast Company. Enjoy! We sing the praises of brands that appear to effortlessly lead the social conversation–Tom’s Shoes, Virgin America, Chipotle–while simultaneously hitting “refresh” on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail… More

Anna Wintour

Fashion PR: How to Think Like an Editor and Succeed with Branded Content

This is the first of a three-part series I am writing for Fast Company. Enjoy! The executive editor of a popular online news site recently uploaded a photo of a poster to Instagram that read, “I’ll be interested, if you’ll be interesting.” The photo caption explained that this sentiment echoes her “operating policy.” There you have it–a simple, yet impactful… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.