Tag Archives: Press Coverage
A Brand New Chapter: PR Couture Has a Fresh Look
Today is a very exciting day because it also marks the debut of the latest evolution of PR Couture. The biggest change is a new homepage experience that allows you to more easily get to the content that matters to you – and an updated blog, Find an Agency page and PR Couture specific Pinterest and Instagram accounts. I hope… More
Fashion PR: How to Create Branded Content that Works
This is the second of a three-part series I am writing for Fast Company. Enjoy! We sing the praises of brands that appear to effortlessly lead the social conversation–Tom’s Shoes, Virgin America, Chipotle–while simultaneously hitting “refresh” on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail… More
Fashion PR: How to Think Like an Editor and Succeed with Branded Content
This is the first of a three-part series I am writing for Fast Company. Enjoy! The executive editor of a popular online news site recently uploaded a photo of a poster to Instagram that read, “I’ll be interested, if you’ll be interesting.” The photo caption explained that this sentiment echoes her “operating policy.” There you have it–a simple, yet impactful… More
