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Tag Archives: Press Coverage


How to Use Pinterest as an Agency and Client Tool

As an early adopter of Pinterest, it’s fun to see the image pinning site begin to pique the interest of other PR professionals, as well as fashion brands. This week I shared my obsession with Pinterest in an article on Cision Navigator, along with other experts Mikinzie Stuart, founder of PR Geek Speak and digital junior account executive at Peppercom, Gini… More


Pinned! PR Couture Featured on Pinterest

My love for Pinterest is well-documented, and I was thrilled to be interviewed on their blog! A fashion publicist is primarily responsible for managing the relationship between her clients and the media, but what that means on a day-to-day basis might include everything from developing a strategic plan with key messages and seasonal strategies, to stuffing gift bags or keeping… More


5 Things about Social Media that Fashion PR Often Gets Wrong

I always enjoy reading Apparel Insiders, the online magazine about the contemporary fashion industry founded by former associate publisher of both Sportswear International and Women’s Wear Daily Gus Floris. As such, I was thrilled to contribute an article for their September Issue. I chose to focus on what I find to be common, recurring mistakes made by fashion brands in the social… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note at