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Tag Archives: PR Toolbox

UK Holiday Fashion Brand Campaigns PR Toolbox with Tribe Dynamics

3 UK Fashion Brand Holiday Hashtags to Track this Season

‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course, obsessing over beautiful holiday campaigns. So, order up the first peppermint-mocha of the season, and take a deep breath. Then, check out these fashion brand holiday campaigns already making the rounds, perhaps they will inspire… More

keyword analysis for PR PR Toolbox With Tribe Dynamics : Google Analytics Series

PR Toolkit: 2 Ways to Use Keyword Analysis to Research Pitch & Content Ideas

Understanding how to pull custom reports in client’s Google Analytics accounts can provide insights on everything from when to launch campaigns to understanding how effective different digital PR tactics are at driving traffic. Additionally, monitoring keywords provides another tool to uncover the exact words people are using that lead them to land on a particular website. You can then use… More

Increase Campaign Results with Google Analytics PR Toolbox With Tribe Dynamics : Google Analytics Series

Improve Campaign Results with a Time of Day Google Analytics Report

I don’t have to tell you that in PR timing is everything, and the same holds true when it comes to publishing social media content. The leading industry example may still be the famous Oreo ad tweeted during this past Super Bowl’s blackout. However, no matter how great your content is, your strategy must also include insights around when to… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at