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Tag Archives: PR Toolbox

How to pull a referral traffic report PR Toolbox With Tribe Dynamics : Google Analytics Series

PR Tooklit: Optimize PR Reporting with a Custom Google Analytics Referral Traffic Report

How are you currently reporting results for clients? Most often, public relations firms provide results through coverage secured, and circulation or traffic numbers associated with the placement. However, with access to a client Google Analytics (GA) account, you can provide added value by pulling a few custom reports and understand more about how those results (as well as social media… More

StyleShoots: Product Photography for $5 an Image PR Toolbox with Tribe Dynamics

PR Toolkit: StyleShoots Offers Professional Product & Fashion Photography for $5 a Shot

The Challenge: Strong product photography is a required component of any successful PR strategy. Beyond having images shot against a white background to send to press, quality product photos help sell products online and indicate a level of brand credibility. However, for many designers working on a limited budget, the cost of doing it right often leaves designers trying to do… More

10 Content Ideas for your next Email Newsletter PR Toolbox With Tribe Dynamics : Email Series

10 Content Ideas for Your Next Agency Newsletter

Now that you’ve chosen your email service provider and understand the essential elements that go into crafting the perfect agency newsletter, the following are some concrete techniques to help you create shareable emails that peak the interest of your contact list each time you hit send. As a guiding principle, think about what you can share that will make existing… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at