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Tag Archives: Product Placement

How fashion publicists land post-award show press

Your Guide to Landing Red Carpet, Post-Award Show Fashion PR Coverage

The business of award show fashion is just that, a business. With media seemingly paying more attention to what actresses, pop stars and A-list celebrities don on the red carpet than what awards they’re nominated for or even win, it’s no wonder most designers are drooling for a piece of the red carpet revelry. To get a sense of how… More

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How to get products featured on top TV Shows

Product placement, whether it’s a Mac computer in a movie or Blake Lively drinking Starbucks in “Gossip Girl,” has evolved into it’s own industry and a powerful extension of public relations for many brands. Though as powerful as it is, we have found a lot of fashion brands still aren’t exploring this territory. Not only is the brand entering the… More

Bollare's Alle Fister and LA Showroom2

Meet Alle Fister, Fonder of Fashion PR Firm Bollare Communications

At PR Couture, we love a Getting In story with gumption, and Bollare founder and principal Alle Fister’s reads like the pilot of a television show we wish we could be watching. As she told Glitter Guide last summer, Alle landed her first gig straight out of college, at Shopbop, by reaching out “to the brand via a ‘Customer Comments’… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at