Tag Archives: Product Placement
Fashion PR: How To Pitch TV Shows Like Girls, Mad Men & The Good Wife for Product Placement
Product placement, whether it’s a Mac computer in a movie or Blake Lively drinking Starbucks in “Gossip Girl,” has evolved into it’s own industry and a powerful extension of public relations for many brands. Though as powerful as it is, we have found a lot of fashion brands still aren’t exploring this territory. Not only is the brand entering the… More
Front Row Fashion PR: Q&A with Bollare Founder Alle Fister
At PR Couture, we love a Getting In story with gumption, and Bollare founder and principal Alle Fister’s reads like the pilot of a television show we wish we could be watching. As she told Glitter Guide last summer, Alle landed her first gig straight out of college, at Shopbop, by reaching out “to the brand via a ‘Customer Comments’… More
Virtual Fashion Showroom Launches Crowdfunding Campaign on Rock the Post
Crowdfunding has launched albums, tech innovations, documentaries and many a fashion label, and now it is being used by a virtual fashion showroom start-up to involve the fashion community with website development and funding to cover staffing needs. The Lane Style House (TLSH) is a virtual global showroom that connects fashion stylists, editors, press and buyers with emerging and established… More
