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Tag Archives: Product Placement

07.29.11 by prcouture // Filed under PR Couture, PR Interviews
Chandler Poling, White Bear PR

Front Row Fashion PR: Q&A with Chandler Poling, White Bear PR

Los Angeles-based Chandler Poling has honed his craft working in the fashion and entertainment business as both a producer and publicist. As Vice President for CW3PR,  Chandler ran two successful Emmy Award campaigns and worked second-in-command under Charley Walters to help expand the company from 3 clients to 11 clients in a matter of months, including Kathy Rose of Roseark… More

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06.28.11 by prcouture // Filed under PR Couture, Tips & Strategy
Absolute Power by Vaibhav Ahuja

Fashion PR: 4 Easy Steps to Red Hot, Red Carpet Product Placement

By Susan J. Ashbrook Justin Bieber, Kim Kardashian and Jennifer Lopez are just a few examples of celebrities with tremendous sway over trends in the market, as well as, influence over consumer dollars. Just one twirl on the red carpet can take merchandise from the unknown to a big retail business. Celebrities have become an advertising vehicle—and sometimes at no… More

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies have fun and achieve business goals by connecting with their audiences in meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.