RICHPR | PR Couture: Fashion PR, Marketing & Social Media

Fashion PR News: RichPR Launches UK Division

June 29, 2011 3 Comments written by Crosby

New York based boutique fashion, accessories & lifestyle PR agency RICHPR is expanding to the United Kingdom, having appointed London power publicist Nadia El Meallem (Nadia PR) as UK Director.

Nadia El Meallem

Nadia brings ten years of experience in fashion, accessories and lifestyle PR including two years in-house at Selfridges,where she worked on major press events, promotions, photoshoots, photocalls, celebrity PA’s and book signings, as well as agency experience at Boudoir PR and The Clear Agency. Nadia is also a fashion illustrator whose artwork has been featured on Fashion Monitor’s front cover, Fashion156′s London Fashion week issue, Conde Nast Traveller, ASOS Scene & Heard and Sketchbook magazine.

RICHPR UK will begin its outreach efforts on behalf of Los-Angeles based lingerie line Affinitas Intimates, a Rich PR client for the past three years.

Front Row Fashion PR: Agency Start Up With RICHPR

July 12, 2010 7 Comments written by Crosby

Front Row Fashion PR features insights from successful Fashion PR pro’s on a variety of topics relevant to the marketing professional and fashion designer.

I receive a lot of emails from fashion PR’s who are thinking about going rogue, as in, leaving their current agency job and starting their own gig. They may be fresh out of school, living in a location where there are no fashion PR agencies, or years deep in the NYC career climb, but they all have a common goal – they want to work with clients on their own terms, and are looking for the autonomy that entrepreneurial life can bring. Previously, their inquiries inspired me to write “Going Solo: A Guide to Working Freelance in Fashion PR” which continues to be one of the site’s most popular posts.

Lauren Rich/RICHPR

In this piece, I connected one curious fashion PR with Lauren Rich of RICHPR. In December 2006, Lauren graduated magna cum laude with a degree in Advertising + Marketing Communications from FIT, and launched RICHPR that same month with two clients she gained while still in school. For the last 3+ years, she has successfully grown RICHPR into a thriving Fashion, Accessories & Lifestyle PR Agency. Lauren is also a contributing writer at Young, Fabulous & Self-Employed, definitely worth a read.

Q: How do you deal with lack of experience and getting that first job? I know that I’m well educated w/ a BA in Fashion Merchandising and an MBA in Marketing and past internships and paying positions in Fashion PR, and writing internships, but it’s so much different setting out on your own.

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