Tag Archives: Ruby Press
We at PR Couture are huge fans of Ruby Press, a boutique lifestyle and fashion PR agency located in Berkeley, CA. In addition to being one of the earliest, and most constant supporters of PR Couture, everything former fashion editor turned PR maven Melissa Davis touches has that mix of elegant panache with vintage sensibility that melds so well with… More
Consumer spending is down to be sure, but people are still shopping – just not as much. They’re being more careful than ever with each purchase that they make, whether it’s a lipstick or a pair of shoes. They’re doing their homework (reading the magazines, scouring their favorite blogs) and educating themselves on the best buy. Editorial coverage, (specifically fashion editorial coverage) whereby an editor or writer has chosen to provide unique coverage of a brand/product/personality, is uniquely powerful, in that the potential consumer generally trusts the media outlet and its coverage. When they see that the editors have endorsed a particular product by putting it in their magazine, they trust that it’s chic and of-the-moment. And the more they see the brand in the press, the more familiar they feel with the brand and the company’s products.