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Tag Archives: Ruby Press

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Ruby Press' Fashionable Bridal Soire + Event PR Tips

We at PR Couture are huge fans of Ruby Press, a boutique lifestyle and fashion PR agency located in Berkeley, CA. In addition to being one of the earliest, and most constant supporters of PR Couture, everything former fashion editor turned PR maven Melissa Davis touches has that mix of elegant panache with vintage sensibility that melds so well with… More

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[Sponsored by Ruby Press] Top Fashion PR Links 2/27/09

This Top Fashion PR Links post is sponsored by Ruby Press, a boutique public relations agency representing style-driven businesses. For more information on sponsoring a post, please contact info[at]prcouture.com Elle’s beauty & fitness director shares insights about pitching multiple contacts at the same time (Cision Blog) Emily Dougherty, beauty and fitness director at Elle, is a very busy woman. However,… More

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Stay In Fashion: The How's and Why's of Choosing a PR Agency in 2009

Consumer spending is down to be sure, but people are still shopping – just not as much. They’re being more careful than ever with each purchase that they make, whether it’s a lipstick or a pair of shoes. They’re doing their homework (reading the magazines, scouring their favorite blogs) and educating themselves on the best buy. Editorial coverage, (specifically fashion editorial coverage) whereby an editor or writer has chosen to provide unique coverage of a brand/product/personality, is uniquely powerful, in that the potential consumer generally trusts the media outlet and its coverage. When they see that the editors have endorsed a particular product by putting it in their magazine, they trust that it’s chic and of-the-moment. And the more they see the brand in the press, the more familiar they feel with the brand and the company’s products.

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.