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Fashion 2.0 Awards: Yuli Ziv Explains Why Fashion Brands Should Have More Fun with Social Media

February 1, 2012 1 Comment written by Crosby

Fashion 2.0 Award Winners DKNY at the 2011 Awards

The Fashion 2.0 Awards, launched in 2010 by Yuli Ziv’s fashion & beauty blogger network Style Coalition, is a peer and fan-nominated event that recognizes and honors the most innovative fashion brands in the online community. The 2012 award show boasts several firsts – including first-time host Robert Verdi, who’s blogger media parties are legendary, keynote by fashion designer and digital pioneer Norma Kamali – who most recently presented her Spring/Summer 2012 collection at Lincoln Center in 3D, and the first Fashion 2.0 Visionary Award, to be presented to Gilt Group founders Alexis Maybank and Alexandra Wilkis Wilson.

Find out which fashion designer’s social media strategy Yuli loves and why, as well as her thoughts on the biggest trends between fashion bloggers, brands and digital strategy (hint: it’s integrated).

The Fashion 2.0 Awards ceremony kicks off Fashion Week on February 8 and will be live-streamed.  Limited tickets are available for purchase. The Twitter hash tag is #fashion20. For more information about Yuli or her book Blogging Your Way to the Front Row, please visit YuliZiv.com.

 

 

Filed Under: Featured, News & Events, PR Couture Tagged With: , ,
Jennine Jacob, Coveted Media

IFB Founder Jennine Jacob on Brand/Fashion Bloggers Relationships, Learning from PR (and how DO you pronounce Aliza Licht’s Last Name?)

January 25, 2012 2 Comments written by Crosby

This morning I had the unusual pleasure of sitting down across coasts, coffee in hand, to check in with Jennine Jacob, aka The Coveted, aka founder of Independent Fashion Bloggers (IFB) aka the beauty and the brains behind the most impactful community ever created to support, advise and nurture fashion bloggers who are serious about blogging for business.

On February 8, IFB will host the second of their bi-annual fashion blogger conference during fashion week. The conference lineup includes social media and PR maven Aliza Licht (DKNY PR GIRL), Glamour Magazine’s Suze Schwartz, Fashionista.com’s Executive Editor Leah Chernikoff, Refinery29′s Connie Wang and fashion’s favorite bloggers like BryanBoy, Wendy Nguyen from Wendy’s Lookbook, Emily Schuman from Cupcakes & Cashmere, Andy Torres from Style Scrapbook, Erica Domesek from PS I Made This, Jenni Radosevich from I Spy DIY and more.

Jennine has done it all – from trips around the world to experience fashion on behalf of brands, to creating a top denim blog on behalf of ShopBop, to most recently, starting influencer marketing agency Coveted Media, consulting directly with top fashion brands around their blogger outreach strategy. This year at IFB she’s interested in exploring how fashion bloggers can emulate the brand-building antics of fashion PR and fashion media leaders to drive community, audience, and opportunity, as well as how mobile increasingly affects the way we create and collect content, as well as blog and share online.

Especially valuable to fashion PR’s are Jennine’s thoughts about how brands can best nurture relationships with bloggers.

Conference Details

  • IFB Conference, February 8, Milk Studios (live-steam will be available)
  • Follow along @_IFB, #IFBcon

 PR Couture & The Coveted (aka Crosby & Jennine)

Filed Under: Featured, Interviews, PR Couture, Social Media Tagged With: , , , ,
Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, PR & Marketing Links 1.13.12

January 13, 2012 0 Comment written by Kalinda

Fab.com, a two year old internet started up, has acquired FashionStake in order to incorporate the hundreds of independent designers that the company has developed relations with. The site already has close to 2 million members and is still growing in popularity. (via Mashable)

The social media and fashion worlds go hand in hand these days, but what platforms are going to be the hits of the new year? (via The High Low)

Polyvore and Covergirl have teamed up to offer a live stream of four up and coming FIT graduate’s collections during Mercedes Benz Fashion Week. (via WWD blog)

The upcoming elections just got a style update. Now one can purchase exclusive campaign clothing and accessories designed by popular names such as Thankoon, Marc Jacobs, and Tory Burch that all benefit Obama’s re-election campaign. (via Fashionista)

Glee star Lea Michele replaces former singing star Vanessa Hudgens as the face of Kohl’s junior line, Candie’s. (via The Cut Blog)

Kim France, Lucky Magazine’s former editor of ten years, has returned to the fashion world and become a curator of online shopping site OpenSky as well as started her own blog, “Girls of a Certain Age.” (via WWD)

 

Filed Under: Links, News & Events, PR Couture Tagged With: , , , , , , , , , , , , , , , , , , ,
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