Tag Archives: Social Media
How Free People Succeeds with Branded and Customer-Generated Content
I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I… More
Brand Spotlight: Behind-the-Scenes of LuLu*s Fashion Blogger Program
We measure success through click-throughs to our site, comments from the readers, and social media interaction. – Stephanie Gaito, Blog Relations Manager, LuLu*s Stephanie Gaito is the blog relations manager at junior fashion online shop LuLu*s, which runs extensive affiliate and event programs for key fashion and style bloggers., as well as a robust social media an on-site content strategy. Recently, the… More
Fashion Brand Spotlight: Michael Kane, Director of Marketing at Karen Kane
For me, Karen Kane is one of those brands that I know, but I’m not sure exactly how I know, you know? If you’re in the same boat, here’s a quick rundown. Karen is an actual person, a fashion designer who launched her first collection in the late seventies out of her garage. The casual, California vibe caught the attention… More
