Social Media

3 Takeaways from Topshop’s Google+ Partnership

In recent years, many companies have been influenced by both…

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A Peek Inside Free People’s Digital Content Strategy

I’m so excited to be able to share with you…

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Behind-the-Scenes of LuLu*s Fashion Blogger Program

We measure success through click-throughs to our site, comments from…

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Campaigns We Love: Material Wrld features Fashion PR Girls

Well this is a fun spin on the traditional blogger…

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Why Wedding Brand BHLDN loves Pinterest

As a girl of a certain age, it is not…

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IFB’s Ask the Brand Series: BCBG's Digital Marketing Strategy

Originally posted on Independent Fashion Blogger’s ‘Ask the Brand’ series. …

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IFB's Ask the Brand Series: Arrojo's Digital Marketing Strategy

Originally posted on Independent Fashion Blogger’s ‘Ask the Brand’ series. …

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Bohemian Brand-Building with Kelly Cutrone-Favorite Tiny Devotions

It’s no secret among my friends how much I love…

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PR Toolkit: 5 Pinterest Tools for the Fashion Publicist

Pinterest now ranks second only to Facebook in referrals to…

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Getting IN: Social Media Assistant at Harrods to Fashion PR at DAS in Dubai

I spent the vast majority of my teens convinced that…

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Brand and Media as Storyteller: Evolving Digital Landscapes Presentation by Raman Kia, Condé Nast

The relationship is changing between media companies and brand partners…and…

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2 Mobile Apps for Fashion Brands

While PR pro’s are often caught with multiple laptops, tablets…

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Fashion PR: A Powerful Mother's Day Pitch Tip

Editor inbox’s are flooding with last-minute Mother’s Day gift guide…

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