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Tag Archives: Social Media

Why you shouldn't give the social media reigns to an intern A PR Couture Guest Article by Kristi Bergeron

4 Reasons Not to Put Interns in Charge of Social Media (and 4 Things They Can Do Instead)

Several years ago I stumbled upon a career in social media. I took on a graphic design internship at a small PR firm in the tri-state area. However, I was one of the few people in the office who how to create a Facebook event, and as a result was dubbed the social media girl. Luckily for the person who… More

Public Relations, Beauty Bloggers and Free Samples A PR Couture Guest Article by Samantha Bonizzi

How the PR Industry Feels About Free Samples for Beauty Bloggers

I am an aspiring public relations professional who has held internships with beauty and lifestyle PR companies. During those internships, my tasks often include putting together mailers for editors and bloggers filled with an assortment of free products. Another responsibility is to locate client mentions on blogs, which are mostly in the form of product reviews. I recognized that these… More

Social Media Lessons from Topshop PR Toolbox with Tribe Dynamics

3 Takeaways from Topshop’s Google+ Partnership

In recent years, many companies have been influenced by both the novelty and media hype over social media numbers – 10,000 likes, 50,000 followers. We celebrate these milestones often as unilateral feats, without pausing to consider what value that number places upon our work, our strategies, our value as brands and communicators. A recent article in the New York Times… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at