Tag Archives: Social Media
IFB's Ask the Brand Series: Arrojo's Digital Marketing Strategy
Originally posted on Independent Fashion Blogger’s ‘Ask the Brand’ series. For more information about digital media, marketing and technology, visit IFB. – In the past brands would dictate trends, spending millions pushing these (hopeful) trends on the masses. Blogging truly puts the consumer in the driver seat, and allows them to clearly state ‘this is what we want’. – Arrojo… More
Fashion PR: Bohemian Brand-Building with Kelly Cutrone-Favorite Tiny Devotions + GIVEAWAY
It’s no secret among my friends how much I love mala bead jewelry company Tiny Devotions. Last year, I spent a lovely afternoon at an incredible hotel with founder Diana Charabin during her visit to San Diego, where she gifted my with the Highest Potential Mala. Thanks to a Pinterest contest, I have since added the Adventure Mala to my… More
Connecting Digital PR & Social Media: 2 Case Studies of Successful Small Business Campaigns
By Amanda Goodhue, Director of Digital PR at /excelamktg, a social media firm based in Los Angeles. One of the biggest challenges of running a social media campaign, especially for small businesses, is participation. You can blast it out on Facebook, tweet it multiple times, and include it in your latest email marketing– everything short of spamming your fans– but… More
