Tag Archives: Social Media
A PR Couture Guest Article by Kristi Bergeron
4 Reasons Not to Put Interns in Charge of Social Media (and 4 Things They Can Do Instead)
Several years ago I stumbled upon a career in social media. I took on a graphic design internship at a small PR firm in the tri-state area. However, I was one of the few people in the office who how to create a Facebook event, and as a result was dubbed the social media girl. Luckily for the person who… More
A PR Couture Guest Article by Samantha Bonizzi
Survey Says: Public Relations, Beauty Blogs and Free Samples
I am an aspiring public relations professional who has held internships with beauty and lifestyle PR companies. During those internships, my tasks often include putting together mailers for editors and bloggers filled with an assortment of free products. Another responsibility is to locate client mentions on blogs, which are mostly in the form of product reviews. I recognized that these… More
PR Toolbox with Tribe Dynamics
Beyond Facebook: 3 Takeaways from Topshop’s Google+ Partnership
In recent years, many companies have been influenced by both the novelty and media hype over social media numbers – 10,000 likes, 50,000 followers. We celebrate these milestones often as unilateral feats, without pausing to consider what value that number places upon our work, our strategies, our value as brands and communicators. A recent article in the New York Times… More
