Tag Archives: Social Media
A PR Couture Guest Article by Samantha Bonizzi
Survey Says: Public Relations, Beauty Blogs and Free Samples
I am an aspiring public relations professional who has held internships with beauty and lifestyle PR companies. During those internships, my tasks often include putting together mailers for editors and bloggers filled with an assortment of free products. Another responsibility is to locate client mentions on blogs, which are mostly in the form of product reviews. I recognized that these… More
PR Toolbox with Tribe Dynamics
Beyond Facebook: 3 Takeaways from Topshop’s Google+ Partnership
In recent years, many companies have been influenced by both the novelty and media hype over social media numbers – 10,000 likes, 50,000 followers. We celebrate these milestones often as unilateral feats, without pausing to consider what value that number places upon our work, our strategies, our value as brands and communicators. A recent article in the New York Times… More
How Free People Succeeds with Branded and Customer-Generated Content
I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I… More
