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Tag Archives: Twitter


5 Things about Social Media that Fashion PR Often Gets Wrong

I always enjoy reading Apparel Insiders, the online magazine about the contemporary fashion industry founded by former associate publisher of both Sportswear International and Women’s Wear Daily Gus Floris. As such, I was thrilled to contribute an article for their September Issue. I chose to focus on what I find to be common, recurring mistakes made by fashion brands in the social… More


Dress & Style Twitter's Fashion Elite With Crowdsource Site Where To Get It

The community provides the shopping tips and co-creates its own fashion shopping discovery guide. Perhaps the woman on sitting on the subway next to you is wearing an amazing pair of Ikat flats, but is too wrapped up in her phone conversation to tell you where she got them (or you’re too intimidated to ask!). Or, the soft tan purse… More

How fashion brands can make money with Twitter

5 Ways Fashion Brands Can Make Money with Twitter

With only 140 characters, Twitter seems to be a one-trick pony. What can you really do with that? Plenty, as it turns out. It takes strategy and some time but Twitter can generate buzz for your line…but more importantly, it can generate revenue. Here are 5 ways to do that: Give Customers a Reason to Tweet Whether you ship internationally… More

Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at