White Book Agency

Have You Created a Strategic Event Partnership, Lately? (Here’s How)

Strategically partnering with other brands, especially on events, can help… Read more »

How to Think Like a Business Owner (and a Creative Fashion Designer)

Making a living doing what you love is important. I’ve… Read more »

7 Reasons You Work in PR (& Love It!)

We’ve all read and heard how the PR industry is… Read more »

How to Pitch Dree Harper, Refinery29

Any fashion lad or lass worth a damn has Refinery29… Read more »

4 Steps to Find Better Fashion PR Story Ideas

All PR practitioners work hard and can relate to those… Read more »

Looking for an Entry Level PR Job? Read this First!

Congrats to the graduating class! If you are among the… Read more »

How to Pitch: Q&A with Beth B. Anderson, Chic Galleria

In addition to being the creator and CEO of Chic… Read more »

Fashion Design 101: How to Plan for Business Success

Making a living doing what you love is important. I’ve… Read more »

Fashion PR: 5 Tips for Celebrity Outreach

Working as a fashion publicist, you’ll eventually have clients who… Read more »

How To Pull Off Last Minute Parties for PR Clients

My firm had two weeks to put together a viewing… Read more »

Tout Yourself Through Client and Media Testimonials

Having a media outlet comment positively on your product can… Read more »

5 Steps to Recover from Bad Press

So no one came to your show/event, you said something… Read more »

Q&A with Fashion Photographer Ed Kaviche of Fashion Wire Press

Designer clothing and fashion design without images are hard to… Read more »

Fashion PR Education Equation: Responsive + Prepared = Extra Edge (and Press!)

Let’s begin with some candid, “hard love” and a reality… Read more »