2018 BCAs

The Bespoke Communication Awards (the BCAs) is a global online award program established in 2017 by PR Couture to recognize and celebrate excellence in fashion and lifestyle communications.

final award submission deadline is feb 23, 2018

2018 Awards are Now Open

What awards are calling your name?

All applications are $175 each (apart from the Blush Award which is $55)

The following TEN AWARDS honor standout agencies, brands, communication campaigns and impactful media placements, as well as the career achievements of influential practitioners. Simply purchase your award(s)
and receive a link to your application forms via email.

Simply click on the card below to be taken to the full description and shop page.

Agency of the Year

This award recognizes agencies that have been in business for more than than five years.

Startup Agency of the Year

This award recognizes agencies that have been in business for fewer than five years.

Best Agency to Work For

This award recognizes agencies rooted in providing a positive professional environment.

Standout Brand of the Year

This award recognizes brands whose growth was spurred by significant media coverage.

PR Campaign of the Year

This award recognizes a brand campaign that resulted in significant earned media.

Integrated Campaign of the Year

This award recognizes a brand campaign that leveraged traditional media relations with digital tactics.

Brand Activation of the year

This award recognizes standalone brand experiences/events that made a noteworthy impact.

Media Placement of the Year

This award recognizes a standalone media placement that resulted in significant brand growth.

The Blush Award (30 and Under)

This award recognizes a key industry professional on the rise.

The Bloom Award

This is our "Communicator of the Year" award, recognizing an individual who had a banner year professionally.

Meet Your Judges

Judges for the 2018 BCAs include esteemed leaders in the fashion and lifestyle industry, chosen for their professional resume, industry achievements and broad level of experience.

Ever the innovator, Ali Grant founded Be Social on the cusp of the blogger boom foreseeing it as the next big trend in media. Building authentic influencer and editorial relationships organically, the agency is now a leader in the space. With speciality services in influencer relations, public relations and social media capabilities, Grant built Be Social to combine an exacting mix of traditional and digital. Now, a go-to for brands seeking a strategic and targeted approach to digital media, Be Social boasts a roster of brands and digital talent in the fashion, beauty and lifestyle space. At the helm, Ali has navigates the ever-changing media landscape to evolve the agency and its services with forward-thinking progress. Agency services include PR, influencer relations, social media, talent management, content creation and experiential, serving as a catalyst between brands, influencers, and consumers. Accolades and press include PRWeek The Innovation 50, Forbes, Huffington Post, Fashion Monitor, The PR Closet, PR Couture, Bulldog Reporter, Daily Front Row, BW Confidential, The Holmes Report, America’s Beauty Show, and O’Dwyer PR.

Nina Ojeda is a multi-time entrepreneur and founder of PRÊTE (www.prete.co), the members only club to access the best blowouts in the city. Before launching PRÊTE, Nina founded go-to-market agency, The Avenue West (www.theavenuewest.com) where she worked with some of the hottest startups in the industry including Saucey, Laurel & Wolf, Tipsy Elves and is responsible for some of the most noteworthy marketing stunts in the industry.

Viet N’Guyen is the founder and CEO of luxury lifestyle agency, Issa PR. As one of the youngest CEOs in the country, she was formerly an SVP at number one PR firm in the world – Edelman spearheading campaigns for major brands, including Tiffany & Co., Maserati, Heineken, Volkswagen, Empire State Building an others. She was head-hunted to be Head of PR for boutique agency, projekt : nyc, where she worked with clients from Moby, Grammy award-winning singer, Lupe Fiasco, Diesel and Art Basel. She has also been involved in several philanthropy and pro bono campaigns for The United Nations for UNAIDS, among others. Founded in 2014, Issa PR has represented some of the biggest brands in the world including Absolut Elyx, Vogue Italia, Def Jam Records (Kanye West, Rihanna, Justin Bieber and others) and Davidoff Cool Water with actor Scott Eastwood. Issa PR recently spearheaded a global project for Absolut with seven artists in seven countries, and will be soon working with BMW on an art and culture campaign. Viet was chosen by George Wayne from Vanity Fair for his “Downtown 100” List of “inspired and relevant people who define downtown Manhattan” alongside Alexander Wang and Misty Copeland, when the agency first launched. She has also lectured at NYU on international PR.

Crosby Noricks is the founder and director of PR Couture, the leading sourcebook for fashion and lifestyle communicators. Noricks put fashion public relations on the map when she launched PR Couture in 2006. Her vision, accessibility, and expertise have allowed her to connect and educate brands and professionals all over the country.

She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and teaches at San Diego State University in the Journalism and Media Studies department. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home.

Passionate about empowering fashion and lifestyle communicators to turn the industry on its head with progressive practices, Noricks and her team at PR Couture produce an annual industry award program, the Bespoke Communication Awards, and continuously develop professional enrichment programs that create a space for fashion and lifestyle practitioners to share trade tips in a non-competitive environment that invites collaboration over competition.

Noricks holds a Master’s Degree in Mass Communication and Media Studies from San Diego State University and graduated with honors from Pitzer College with a combined degree in Media Studies and Gender/Feminist Studies.

Founder, PR Couture

FAQs

The 2018 Bespoke Communication Awards are open to any relevant work/contributions executed between Jan. 1, 2017, and December 31, 2017.

Work may be entered on behalf of individuals, agencies, and companies. Be sure to get client permission if necessary before submitting.

Absolutely. We are happy to accept submissions from anywhere, as long as they are written in English.

All possible. You may submit multiple entries for a single award, or submit an entry across multiple categories as long as it meets the requirements outlined. Each entry will require a separate entry fee (simply change the quantity as needed upon checkout) and must be submitted separately.

We define lifestyle as fashion, apparel, shoes, accessories, handbags, beauty, fitness, wellness, travel and home. If you have any questions regarding relevancy of a potential submission, please email info@thebespokeawards.com

Awards are judged, where appropriate, using the traditional strategic planning model of RPIE (research, planning, implementation, evaluation). Judges use a matrix to evaluate each entry, taking into account clearly demonstrates success and evidence of best practices.  Judges will also consider the structure, presentation, and clarity of each entry.

All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practices and the BCAs at large. By entering you agree that some or all of your entry may be used in this way.

We plan to announce the winners 4-6 weeks after the close of the program. Winners will be featured in a press release, on PR Couture, our newsletter and on our social media platforms.

Each winning entry will receive a custom winner gift package including a physical award, a digital badge, as well as a complimentary ticket for our Los-Angeles get together planned for April.

You will be able to save your application before submitting.

You can withdraw an entry at anytime; however, refunds are not be permitted.

If you have any questions about the program, issues submitting your entry, or would like to discuss remaining sponsorship opportunities,  email Ariana Doakes, ariana@prcouture.com.