Holiday PR Pitch & Marketing Guide from PR Couture

Tis the season once again, PR girls and gents! With the holidays right around the corner, we thought we’d wrap up some of our best holiday PR and marketing tips in one sweet little post. Whether it’s how to throw an epic holiday soiree, pitching your gift guide or helping you with your own list, we got you covered!

Brush up on these 5 Email Marketing Best Practices (Before the Holiday Rush)

The leaves may be just beginning to change colors, but green and red should be the colors du jour when it comes to end-of-year planning. The holiday season is a crucial time to not only secure those holiday gift guides, and throw an epic holiday party, but to also connect directly with prospects through strategic email marketing campaigns. – Read More

1. Pitch Tips for Holiday Gift Guide Success

Gift guide season is here! Put together by editors from various media outlets – from print magazines to blogs, gift guides are a compilation of their recommendations on what products their readers should buy as gifts. This makes December one of the most competitive times of year to secure editorial coverage – because everyone in every product industry – wants to be included. – Read more

2. 6 Tips to Dazzle (and Get Press & Sales) With a Holiday Pop-Up Shop

Shopping the big box stores during the holiday season can often get monotonous, which is why many consumers find the vibe and atmosphere of seasonal pop-up shops so appealing. For starters, the pop–up is often located in a fun, new environment worthy of exploration and discovery. Add to that the allure of a fresh merchandise mix carefully curated to highlight key items and you’ve got a prime opportunity to generate sales and build PR buzz for your brand. Regardless of what pop-up shop scenario is best for your business, it’s important to make marketing and event promotion a top priority. – Read more

3. Party Planning Publicists Know How to Throw an Epic Holiday Bash

We’ve thrown many a client event at Small Girls PR, from prom fashion shows to thought-provoking brunches, drawing party app launches to pop-up shops.  As we go full swing into the madness of holiday party season, the same elements that make a party year-round are important to keep in mind when planning a memorable holiday party. And, because the fashion industry loves its yuletide celebrations, it’s extra important to put that something special in your party planning. Below are some Small Girls PR examples and tips for throwing a great holiday event. – Read more

4. Creative Ideas for Client, Editor & Employee Gifts

When putting together your holiday gifting list, it doesn’t take long before you have a Vogue September issue-sized list. You could, of course, send something to all of them, but I much prefer a smaller gifting list, and to focus on a more personal message and gift that really communicates the point I want to get across.  It is totally ok to be picky about your list and send more meaningful gifts to less recipients then sending gifts with no meaning to everyone just to save face. Let’s all aim to stop sending boxes of chocolates, Starbucks gift cards and tins of popcorn, ok? – Read more

5. 3 Ways to Make December Super Productive + 1 Super Secret Media Pitch Tip

December is a weird month. It can either be busy because everyone is trying to finish up projects before the New Year. Or it can be slow because people are traveling, taking time off, and don’t want to start anything new till after the holidays. Every year around the end of October, I always start to panic because I don’t know how my December will look; there is no way for me to really predict what my workload will be (the joys of being a freelancer!). – Read more

We wish you a very happy start to the busiest season all year!

PS: Agencies can grab holiday-hungry clients by listing on our PR Agency Directory, and fashion brands can get those pitches out asap with our Fashion Media List Bundle. Huzzah!

Image via: Sarah Zucca

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.