Cold Pitching, Virtual Reality with Elle & House of DVF Returns

  • The woman behind the golden looks of Gutav Klimt’s the Woman in Gold and other works. (via Messy Nessy Chic)
  • Ooo la la, Saint Laurent is creating a super exclusive couture line that will be available only for “friends of the house”. (via the New York Times)
  • Get your wrap dresses ready, House of DVF is back for a second season! (via Fashionista)
  • Snapchat is working on something secret and ecommerce related with Hearst. (via Mashable)
  • Elle Canada takes you behind the scenes of their September issue with a virtual reality photo shoot. (via PSFK)
  • Must one have an established relationship with an editor/reporter to pitch them? Find out here. What do you think? (via PR Daily)
  • Actress Jane Birkin asks Hermes to remover her name from the brand’s cult bag. (via People Style Watch)
  • With the rise of the share economy the luxury market is realizing that people want access to luxury and experiences, not necessarily own them. (via AdAge)
  • Amazon opens up a huge new studio in London in hopes of beefing up its stake in the fashion market. (via TechCrunch)
  • Independent fashion mags are bring print back to life, but how are they making money? (via BoF)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.