5 Quick Tips to Boost PR Agency Morale

Having a great agency culture is great for business. Clients and editors can feel the energy and enthusiasm from your team and nothing fuels creativity in the workplace more than a great environment. Here are some simple tips for creating a thriving agency culture:

Take time for team building

We host a Fashion Olympics in our office at least once a year where the team competes in a series of fun fashion themed events complete with medals and prizes. Employees develop skills that help them work better as a team in relaxed environment complete with a little friendly competition.

Meaningful mentoring matters

Making mentoring a priority is important to build your team’s skillset and also grow your long-term network. It is important to take time to check in with the team and get feedback on aspects of their role they like and how they would like to grow. Some of our agency’s best practices came from listening to employee gripes, goals and aspirations.

Making mentoring a priority is important to build your team’s skillset and also grow your long-term network.

Reward results

Hard work should always be rewarded and creating a structured bonus or reward system will not only make your team feel valued, but will likely increase placements or other benchmarks.

Get goofy

Taking time to let loose and laugh as a team will build a bond with the team that will be strong in stressful or pressure filled situations. Taking a field trip to see a funny movie or having a funny GIF bomb contest in the office makes a lot harder to snap at a coworker with things get stressful at work.

Taking time to let loose and laugh as a team will build a bond with the team that will be strong in stressful or pressure filled situations.

Elevate the Environment

The best fashion publicists have a rare ability to blend analytical thinking, great writing skills and lots of creativity. Often tapping into the creative aspect of the job can be the most challenging with all of the other things one is juggling. Creating a beautiful workspace and environment helps the creative juices flow and has the added bonus of making a very “social” friendly photo environment.

The energy and vibe of an agency’s culture is often palpable to editors, clients, potential employees, brand partners and other contacts, so finding some creative ways to build a strong agency culture will boost the bottom line.

Image via: RSP

About This Author

Lori Riviere is the founder of The Riviere Agency, a boutique full service integrated marketing, PR, social media and events firm with offices in New York and Miami. She has worked with clients assisting them with sales, marketing, PR, social media and fashion show production. Her lifetime in the industry gives her a deep understanding of what it takes to build a successful brand. Lori has worked with top brands such Oscar de la Renta and Tory Burch as well start-ups and small businesses. She and her team also handle production and front of house PR for Mercedes Benz Fashion Week shows in New York and Miami. She has placed clients in major magazines both in the US and abroad, national television, radio, fashion blogs and major social media influencers as well as celebrity seeding. .