The Future of PR Measurement, a Peachy New Social Network & Grace Coddington Steps Down at Vogue

  • “PR teams who analyze activity can bring greater value to their client or internal team, proving impact and justifying budget resources.” What PR analytics mean for PR pros these days. (via Bulldog Reporter)  
  • PR Girl Jennifer Berson of Jeneration PR shares her DIY approach to promote your kick-a company. (Forbes)
  • A good flat lay is Instagram gold. Make your next one gleam with these tips. (via Thirteen Thoughts)
  • Bring on the bling! People StyleWatch has named Lynette Pone McIntyre as its first Accessories Editor. (via Fashion Week Daily)
  • A new visual heavy social media platform that might be a winner for fashion brands is here, and it’s a Peach. (via Startup Fashion)
  • Pitches:the good, the bad and the downright scary to entertain and educate. (via Bad Pitch Blog)
  • Why brands are having trouble targeting aging boomers – who are themselves trying to figure out their buying needs. (via Bloomberg)
  • The two things people judge you on immediately and how it can affect your career. (via Business Insider)
  • Fashion’s most famous redhead, Grace Coddington is officially stepping down as Vogue’s Creative Director. (via BoF)
  • No Youth Dew here. Estee Lauder targets a younger crowd with new collection for Sephora called Estée Edit. (via WWD)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.