Creative PR, Tech Wearables & Rebecca Minkoff’s AMA

Fashion PR, Marketing & Social Media News for the Week of February 22, 2016

  • What happens when you wear an outfit completely made of tech wearables for a whole day. (via Mashable)
  • So, what are your reactions to the new Facebook reactions buttons? (via Wired)
  • What creative PR means to different #PRpros. What does it mean to you? (via Market Wired Blog)
  • This is maj! Our favorite stylist turned fashion queen, Rachel Zoe, is launching a stand alone pop-up at the Grove in L.A. (via Fashionista)
  • Why doing your homework is the basis of good content marketing. (via Spin Sucks)
  • Technology is suppose to help make things easier, but does it really help get things done? (via Harvard Business Review)
  • Only five months in and Instagram already has over 20,000 advertisers…and it’s just going to keep growing. (via Adweek)
  • Rebecca Minkoff and Intel hopped on a Reddit AMA to chat about the future of fashion and tech from wearables to sustainability and environmental impact. (via Hollywood Reporter)
  • How telling a good story means everything. (via Medium)
  • “It’s no surprise that video content is on the rise. From pet videos, television shows, movie trailers and branded content, videos today are reaching consumers, particularly Millennials, more than any other marketing content”. (via Pierpont) 

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.