Facebook’s Instant Articles, an Instagram Algorithm & Fashion Week Swag Bags

Fashion PR, Marketing & Social Media News for the Week of February 15, 2016

  • Social responsibility for the win! How H&M is changing the apparel industry with their sustainability model. (via Triple Pundit)
  • So you know those swanky swag bags at Fashion Week? There is a precise strategy behind who nabs them up. (via Fashionista)
  • Fashion has only just touched the tip of the iceberg in the digital realm. What’s next? (via BoF)
  • “We’re selling them a story more than we’re selling them space,” See who is using storytelling and architecture to create some pretty amazing events at Fashion Week. (via Business Insider)
  • We’ve come a long way, baby! What the beauty industry looks like in this world of social media.

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  • A fashion label that is taking the branding beast by the horns and letting customers make their own decisions. (via The Cut)
  • Facebook’s new instant articles feature is opening up a whole new world of contributed content. (via Poynter)
  • Snapchat’s most fashionable board member Joanna Coles says shopping is happening on the app soon. (via Re/Code)
  • An Instagram algorithm might be coming soon and brands aren’t too mad about it. What do you think? (via Digiday)
  • Sign up for Fashion PR Confidential and learn the ins and outs of fashion PR, hear from industry pros, polish up your PR skills and network with fellow publicists. First course of 2016 is March 19-20 in NYC – register today! (via Fashion PR Confidential)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.