Campaigns We Love: Stowaway’s Super Tuesday

Who: Stowaway Cosmetics

What: Stowaway is a cosmetics brand built on the philosophy of “right-sized” makeup. In a marketing tie-in with the Super Tuesday primaries, the company is providing website visitors with the chance to vote on something entirely less contentious – their favorite Stowaway product. Once voting is complete, the participant has the option to get that very product for free (with a $50 order).

Why: Stowaway demonstrates that an engaging marketing campaign doesn’t need to be overly complex, or executed through social media. With the Super Tuesday promotion, Stowaway connects their politically astute (yet likely Facebook feed exhausted) consumer with an empowering alternative (while collecting data on customer product preferences).

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com