PR AGENCY AND INDUSTRY NEWS
Beauty brand consultant Jeannine Morris announces the launch of her new consultancy firm The JM Collective. The firm aims to bring high-level consulting services to entrepreneurs and indies—with a small-firm budget in mind.
Alexandra Lasky, fashion, beauty and nightlife executive formerly at SHADOW, announces the launch of talent activation firm “The Influence.” The business is moving away from traditional PR and towards influencer-based activations and will focus on celebrity marketing and branding.
Founder and CEO of Krupp Kommunications (K2), Heidi Krupp, has been named the winner of two Stevie Awards, in the “Communications or PR Campaign of the Year – Community Relations” and “Lifetime Achievement – Business” categories.
The LaunchPad Agency has introduced its proprietary, turnkey pre-marketing program called Blast-Off, designed to help companies build an early fan community prior to launching their product, brand or service into the market.
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