Fashion Brand Communities, the EveryGirl & Twitter’s Latest Marketing Tool

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of May 22, 2017

Lilly Ledbetter and NYC First Lady Chirlane McCray talk about why you should never tell your new employer your prior salary (via Huffington Post)

The next generation of fashion brand customers don’t just want the latest fads and trends, they want a community (via Business of Fashion)

Suzanne Rae isn’t your average designer. She believes in the importance of community and sustainable fashion (via We are Village) 

Hypebeast and Highsnobiety are two blogs turned ecommerce platforms that have been successful in the new ad age (via 032c)

Danielle Moss speaks about her successful blog, The Everygirl (via Entrepreneur)

Twitter has created direct message cards that let brands create eye-popping tweets that have a direct message call-to-action feature (via The Next Web)

Could influencers be the new ad agency? Companies have been cutting out the middle man and going straight to the source for creative content (via Digiday)

Hiring a PR firm is a big step for your company. You should ask yourself these questions before taking the leap (via Fortune)

This study discovered which social media platform is the most detrimental to our health (via WFMY News 2) 

PiperWai deodorant just came out with a very interesting ad where actress-comedian Manon Mathews explains the new product with parody video creator JP Spears (via Ad Week)

About This Author

Riley Joachims is a spunky and creative communication specialist. Whether it is putting together a strong social media campaign, securing press for your next event, or marketing your company to your intended audience, she's got you covered! She is currently living in sunny San Diego and just graduated from San Diego State University with a major in journalism with an emphasis in public relations and a minor in marketing. Riley is a fitness fanatic who enjoys dancing, cooking her favorite Trader Joes items, trying out new coffee shops and traveling and photographing new places. She is always looking for her next big adventure and has just started her career in fashion & lifestyle PR!