Glossier Hacks Social, Racist Beauty Standards & What in the world is Vertical Video

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 14, 2017

How Glossier broke into the industry and hacked social media (via Entrepreneur)

Are racist beauty standards exposing women of color to toxic products? (via Quartz)

Sarah Jessica Parker spills about her retail strategies for her new store (via Fashionista)

Is white supremacy present in the beauty and lifestyle images we so often see from companies? (via Kelly Diels)

Messaging apps pose problems for journalists seeking the truth (via ForeignPolicy)

Allure will no longer use the term “anti-aging” and here’s why (via Allure)

W Magazine is teaming up with The Mill to create a computer-generated image of Katy Perry for the cover (via Engadget)

CSR manager at The Body Shop, Becky Willan explains what marketers must do for brand purpose to work (via Marketing Week)

Vertical video may be the reason why ads aren’t performing as expected  (via Ad Week)

New Look is looking forward to “helping empower a younger generation through fashion” as a new partner of LFW (via Drapers)


About This Author

Maria is a passionate and innovative media specialist, always eager to learn new skills and expand her horizons. She is a junior at San Diego State University pursuing a degree in journalism and media studies with an emphasis in public relations. Besides trips to the beach, Maria loves traveling to new countries and reading fashion and beauty blogs.