PR Week’s 40 Under 40, CollegeFashionista Expands & Grants for Entrepreneurs

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of August 1, 2017

WWD suggests there are now two main types of bloggers – those that drive sales and those that build brands, “but rarely both.” What do you think about the distinction? (via WWD)

PR Blog Behind the Spin shuts down and announces plans to launch the PR Place (via Behind the Spin)

A helpful roundup of grants for artists and entrepreneurs (via Insight Personal Finance)

PR Week announces the 2017 40 under 40 – see who made the list (via PR Week)

CollegeFashionista announces plans to help college students launch careers across fashion-related industries (via CollegeFashionista)

A few simple ways to boost your energy level, from a fellow formerly super stressed out fashion PR pro (via HuffPo)

The Under Amour brand is losing steam with US customers (via Business Insider)


We all know it can’t be great, but the impact of smartphones could be downright terrible (via the Atlantic)

NBC launches a new initiative to hire and train female directors (via Deadline)

Looking for a job? In addition to our haute and heavy job board, check out these 13 companies on a hiring spree (via the Muse)


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website