Is Storytelling Over, When Editors Become Influencers & The First Teen Vogue Summit

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News

…for the week of December 4, 2017

Why retailers are moving their holiday ad strategies away from storytelling (via Adweek)

10 influencer marketing trends to look out for in the new year (via PR Daily)

Here’s what missed from the first ever Teen Vogue Summit (via The New York Times)

Just how much are retailers willing to spend on social media influencers? (via Retail Dive)

Get some inspo for marketing strategies in 2018 with these social media campaigns (via Social Media Today)

Grow your brand with Facebook and Instagram live streaming (via Social Media Week)

Why Glossier’s Emily Weiss recommends building the customer into the brand (via Business of Fashion)

Editors enter tricky ethical territory when it comes to influencer work (via Fashionista)

Beautycon Media CEO spills about what political strategists can teach us (via Teen Vogue)

Let’s face it – it’s tough being a female business owner in America (via Quartz)

About This Author

Maria is a passionate and innovative media specialist, always eager to learn new skills and expand her horizons. She is a junior at San Diego State University pursuing a degree in journalism and media studies with an emphasis in public relations. Besides trips to the beach, Maria loves traveling to new countries and reading fashion and beauty blogs.