Written by S. Angelique Mingo
Tweet this, Snap that, Like it, Pin now, Insta later, Post those, Connect here, Stream now… 2017 was a banner year for social media. Paid advertisements dominated our Facebook timelines. Twitter doubled its character limit to 280. Instagram lets two people to go live at the same time in the same live stream, and there are rumors swirling that they are about a new 4×4 layout. Selfies have taken a backseat and live stream videos have taken their place as the best way to engage followers. Keeping up with the ever-changing social media changes can make it hard to craft a cohesive social media marketing strategy that’s up to date and fresh.
1. A SHIFT TO TARGETING GENERATION Z
2. INCREASE IN INTEGRATED INFLUENCER MARKETING & E-COMMERCE COLLABORATIONS
Combine augmented reality apps to bring your brand and events to life and cut through the clutter amongst their peers through instant viral word of mouth appeal.
3. MOVE OVER SELFIES, WE ARE LIVE
4. EPHEMERAL CONTENT WILL RULE SOCIAL ENGAGEMENT
5. MESSAGING APP CUSTOMER SERVICE
About S. Angelique
S. Angelique Mingo is the Creative Director at Sinala Noir, a fashion and lifestyle communications agency for contemporary brands on the rise. S. Angelique designs hybrid public relations and social media strategies to help generate buzz and build brand awareness. She specializes in storytelling, brand development and project management and is known for her energetic, hit-the-ground running approach to every client.