March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to keep in mind for the month to pitch and create social media content around. Here are 10 ways to tie-in brands and experts into the most likely stories popping up in magazines and websites.
1. Turn over a new leaf/renewal stories – March is a month of renewal and a great tie-in for lifestyle brands. Anything from rejuvenating face masks to creating expert tips on creating new habits can be a fit. Editors frequently pick products and articles that evoke the sense of newness the first day of spring brings, so figure out your most refreshing story angle and get pitching!
2. Spring Break (even for grown-ups) – After a long winter, the start of spring also coincides with spring break. For brands that cater to a younger audience this is an easy tie-in, but the get out of town and let loose getaway mode isn’t just have to be for college co-eds. Tap into the vibe of spring break to get some love for your warm weather clients that often only see press from May through August. If you have sunglasses, swimwear, self-tanner, beach towels, etc., get those pitches ready! Or you can also pitch travel-friendly products like luggage, space savers, travel blankets, as well as tips on having the best vacation, finding deals, hottest new spots, budget travel items that look luxury – the possibilities are endless.
3. NYC Half Marathon – The NYC Half Marathon is March 18 and will see runners from around the world to running this iconic race. If you have anyone who can speak to recovery post long runs (or simply starting a running practice), your client makes soothing bath salts to ease sore muscles, fun activewear, chafing sticks, healthy recipes and snacks, the half is a great, timely hook.
4. Fashion week/month trends – Even if your brand doesn’t participate in Fashion Week/Month, you can still take advantage of ongoing press coverage by connecting pieces to key trends in fashion, beauty, accessories, nails and hair. Whether the runways saw cat eyes, fringe detailing, or bold colors, if any of your clients have pieces that echo top looks on the catwalk, put them front and center in your pitch.
5. Women’s History Month/International Women’s Day – March is Women’s History Month and International Women’s Day falls on March 8 – check to see if your brands are partnering with any women’s rights/female-focused charities in an authentic, organic way that would be relevant to pitch. Of course it goes without saying that this is the time to get your feminist slogan tees, enamel pins and women owned business owners out to digital editors stat.
6. Products that transition between seasons – While March is in fact the beginning of spring, the first two-thirds of the month are still winter. Regional/local pitch angles in cold climates in particular often run stories about items to invest in now that are transitional pieces (and how to wear/use them in inventive ways). Products that can take you from winter to spring’s weird transitional time (and inconsistent temperatures!) like cotton scarves/cardigans, lightweight moisturizing products, boots that still work for spring and such are great to focus on here, as well as brand experts who can speak to the challenges and opportunities of this time of year from a style perspective.
7. Daylight Savings Time – Daylight savings begins Sunday, March 11 – the days get longer but we lose an hour of sleep! If you have any products that help to energize or combat low energy, DST is a great angle to tie-in. Another topic could be making the most of longer days – if you have a productivity expert or health/wellness coach you work with who can speak to taking advantage of extra sunlight, go for it!
8. Sophisticated St. Patrick’s Day – Think a little outside the box with “elegant” St. Patrick’s Day ideas for March 17. Think anything from a gorgeous silk green blouse to fancy food for a St. Patty’s Day Party. Even a gorgeous green velvet sofa can pique editors’ interest as they are looking for content around this green-infused holiday.
9. National Puppy Day – March 23rd is National Puppy Day – and who doesn’t loves puppies? Post pics of your office pooch on Instagram, or ask employees/clients/colleagues to post their favorite picture of their dog doing something funny. Create a fun hashtag and create Instagram Story polls where people can vote for the “Dog of the Day”! Plus, if you rep a company with a dog-friendly policy, this could make for a fun story on office culture.
10. The first day of spring – The spring equinox falls on March 20, and you can bet your buttercup everyone will be posting their ode to spring (buh-bye winter!) on social media, and editors will be running slideshows of spring essentials – from floral-patterned jumpsuits to pastel flats. Pitch fashion pieces at specific price-points and around specific trends (kitten heels, backless sweaters) for easy pick up, and plan to dress up your social content in honor of the new season.
Good luck and happy pitching!
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