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30 Lifestyle influencers you need to watch in the new year

Influencers are widely recognized as a top tool for marketing to some of the major demographics. Their reach allows products and events to get into the hands and minds of so many consumers that brands are clambering to partner with the accounts that we follow every day. We’ve collected some of the leading influencers that agencies love to work with or just see pop up in their timeline!

white book agency's top influencer picks for 2019

One of White Book Agency’s core values is to “look beyond the business and relate to people” and what better way to do that than through your peers, AKA influencers. This diverse list of influencers shows there is a plethora of unique content out there.

Website: www.whitebookagency.com

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Down-to-earth fashion stylist and unintentional influencer, Laura Hunt has been touting brands she loves across social media before it became a thing. It’s just her way. So if your client works with her, they’ve got a true fan and partner in Laura. Disclaimer: We’re a bit partial, as we’ve worked with her as our client and as a stylist for our fashion clients, but that’s not why we love her. We love her because she’s savvy, professional, personable and she understands business. Oh, and if this influencer thing ever goes out of style, she’ll still be sharing the highs of life and attracting those who want to know her secrets.

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Long-time favorites, we’ve seen Kristin and Megan, a BFF duo through their growth, new additions to their families and brand updates. Kristin and Megan have a loyal online following and an audience that really trusts them.

They’re not here for the hookups.

They’re busy with work, parenting and life, so they only collaborate when it makes sense for them IRL, for the brand and for their audience. This makes for authentic interactions and real people who are trusting their ~perspectives~ and that’s great for any partnership.

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Ayana strikes the balance and blend of fun lifestyle topics and serious issues like mental health awareness. Ayana’s openness makes it easy for her audience to engage with her on social platforms as she documents adulthood through the eyes of a millennial. White Book Agency has had the pleasure of working with Ayana for an influencer event and enjoys how she’s able to use her life’s experiences to genuinely connect with people. Her transparency makes her followers feel close to her, and her beautiful smile and personality help, too. Ayana also has a journalism background, so she understands the value of delivering a message that captures an audience.

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Hanna Beth

We worked with Hanna Beth for a fashion brand we represented and she was one of the nicest influencers we’ve ever worked with. She has a large fan base that has steadily grown, and her sweet personality comes across in her communications from e-mail to social posts. Hanna appreciated our work, and was forever cool and just zen through the process. She stayed true to her creative style while making our client look good.

Win-win!

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We love Jenn Thai the way we love donuts! She’s a social strategist by day and food, fashion, beauty and travel fanatic the rest of the time. Jenn is always prepared, delivers on time, and she comes equipped with mad camera skills. Plus, she shares our love of tasty food – “all the foods” to be specific and once told our principal, “Nancy, I noticed you take a lot of pics of your food.” Pot meet kettle, cause it’s exactly why we love you! Everyone who has worked with Jenn – clients to brand partners – always expresses how much they admire her style. Oh, and she understands the PR game (she’s been a part of the White Book family as an intern!)

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Melanie’s worked with our clients as an influencer and a TV personality, and she’s definitely a fave amongst fans and brands alike. She has a vibrant personality with the right amount of sass. From fashion to food, Melanie connects with her audience as if they’re in the room with her. She tastefully shares aspects of her personal life from behind-the-scenes at fashion shows to dealing with inconvenient migraines to finding the love of her life and her journey toward mom-life. It’s fun to move along with Mel’s “Pace”!

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Small business owner and influencer, Niki is the voice behind Andi’s List where she covers fashion, beauty and style experimentation. Niki’s background in retail and experience with running her own Home Collection shop, gives her a solid vantage point for our retail clients. During an influencer event we hosted, she not only brought her digital expertise but she also brought items from her Home Collection for our pop-up. We love when people want to be involved with our clients and instantly became forever fans!

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We first had the pleasure of working with Sarah for one of our beauty client events. Her fab online persona matched her IRL person (yes!), and the rest is history. We try to partner up with her whenever we can. This Southern Belle calls Reese Witherspoon her spirit animal, she’s all the fun and energy you’d want in a brand collaboration. Recently her time has been booked by Baby Hayes, but if you have a client who wants sunshine and those who enjoy it – message Sarah!

JENERATION PR's top influencer picks for 2019

Jeneration PR is a national public relations firm, with a focus in beauty, kids & family, and lifestyle brands. Often working with some of the top influencers to promote their clients’ products, having Jeneration PR share their favorites is a major coup for you all!

Website: www.jenerationpr.com

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Alex michael may

Alex bills herself as a “Body Positive Babe” and her posts sure give us all of the confidence in the world! She has the best personality and makes everyone feel like a BFF. As our former Creative Director, watching her meteoric rise as a plus size model/influencer in just this past year is incredible.  

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As a mom of two young children, we get a lot of fun, action shots from Eva. She always has great images and is superb with engaging with her audience.

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Literally the most creative, whimsical Instagram account ever. Full stop. We partnered with Vanessa to create some unique posts for our client Skip Hop’s products and the clients were overjoyed with the finished product. 

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eva chen

Longtime leader of contemporary fashion publications such as Teen Vogue and Lucky, Eva is a fashion goddess and even has a trademark pose! But we especially love following along with Ren and Tao, her super cute kiddos. Eva is currently over fashion partnerships at Instagram, so she definitely has a handle on some of the top influencers and trends. Also, she’s the absolute nicest and always takes time to reply to our DMs and emails.

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Ashley Mcclellan houston

Ashley’s feed is filled with gorgeous images and she truly transports you into her life. Ashley is incredibly stylish and her two little girls are just the cutest! She has the best smile and is always willing to go the extra mile to make our clients happy.

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While living among the hustle bustle of NYC, Helena makes being a mom look cool, stylish & effortless. As an influencer, she’s had some awesome partnerships and is often seen at some of the most coveted events in the city wearing some of the best fashions!  With a major fashion focus, Helena’s content is very eye-catching, but she also includes her son, Nate.

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Ashley McFarland

Ashley and her husband have such an adorable family with three little girls that she calls her “Tiny Girl Gang.” How cute, right? With posts almost every day, her content is very engaging and mommy-friendly. She always creates gorgeous and fun images and has the BEST smile! Tons of mommy needs and family fun activities fill Ashley’s Instagram and her family’s YouTube channel.

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KC Stauffer

You’ve probably seen the twin Stauffer girls, Mila and Emma, as they often go viral because of their hilarious antics! They’ve kind of blown up and gotten huge, but we still love working with them!

SKIRT PR's top influencer picks for 2019

Known as a leader in influencer management, and based in a major city like Chicago, Skirt PR has access to some of the best talent in social media. Skirt PR’s list is a perfect blend of expertly curated aesthetics and genuine, real-life content.

Website: www.skirtpr.com

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When you think Jess, think “Girl Next Door” with a heavy dose of realness. Her content highlights clean beauty, healthy eats (she’s plant-based during the week!) and fashion with a fun lifestyle angle. If you meet Jess, it’s very easy to see why she’s such a joy to work with. Her bright smile and positive energy fill up the room. Not to mention, most meetings end up full of good laughs!

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Anna is “Mom-Chic.” Her content focuses on mixing high and low fashion, luxury cosmetics and home décor.

Anna’s wit and sense of humor are as on-point as her outfits. Not to mention, her hair always looks PERFECT.

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When you think of Blair, think of the art of “Embracing the imperfect.”  Her content focuses on motherhood, wellness, style and clean beauty. Blair is just so cool. Meetings and calls with her are the perfect peaceful moments in our busy work days. Her chill spirit brings us back to a relaxed state and out of chaos!

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Jenn is “Miss Fierce.” Be it to the hospital or to the city’s hottest events, she always brings it. Her blog, like fashion, represents the freedom of self-expression. Jenn is fierce, fun and all around fabulous! Her individualistic spirit is inspiring and refreshing.

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Lauren is “Miss Do it All,” and with ease at that! Her content focuses mostly on fitness and wellness, recipe development and affordable fashion. She believes life is all about balance! Lauren is truly the sweetest girl you will ever meet. Her kind heart and compassion for others shows in truly everything she does.

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Anna is “Miss Live for You,” starting with her dressing for YOU motto which inspires her mantra for life.  Pushing women to wear what they love, break through the glass ceiling and pursue their dreams, Anna is there to share a sentiment of encouragement. Anna is just the definition #GirlBoss. Who doesn’t love a lady who makes her own rules?!

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When you think of Katelyn, think of “chic with a touch of edge.” Whether it’s splurging on new designer shoes, diving into a captivating book or taking a moment to savor every sip of a latte, Katelyn promotes the idea of finding a moment for yourself, everyday. Katelyn keeps it real and is up for it all. Her drive to grow her business is admirable and infectious!

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Kit is “all things celebration.” Believing all celebrations start in the kitchen with a home cooked meal, Kit carves out the niche for making all of life’s moments more special. Kit is just as savvy in her business as she is in the kitchen. She literally has the #1 gravy recipe on Google – I mean that’s just wow! 

riot media group's top influencer picks for 2019

RIOT Media Group is a leading PR, influencer and social media marketing agency based in LA. Founded by Alyssa Baker in 2014, she has been working with influencers and bloggers for close to a decade on behalf of hundreds of brands in the beauty, fashion, entertainment, health and wellness verticals.

Website: www.riotmediagroup.com

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Daily Kongfidence by Christine Kong is a luxury lifestyle blog that focuses on beauty, fashion, travel and more. Christine’s blog and social channels are filled with beautiful photos, entertaining articles and captivating brand stories. She perfectly balances sponsored and organic content in both her social media and blog posts. I love working with Christine because she is sweet, professional and extremely generous. In a “sponsored post” environment, Christine is still open to trying new brands and if they work for her, including them in her content organically. She’s become one of my go-to bloggers and I genuinely enjoy seeing her pop up on my feed!

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Nikki is an LA-based model, actress, influencer, fitness-enthusiast, and most recently, podcaster! She is the perfect balance of sexy and hilarious. She proves that Instagram Influencers are not all in the same and she brings a sense of humor and humanity to every post on her feed! For extra laughs, watch her Bang energy videos – they are hysterical! Nikki is literally one of the sweetest women in Hollywood. She has supported RIOT and all of our brands since day 1, always up to try new products and integrate them organically into her content. Not only is she beautiful on the outside, but on the inside too!

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Jeanice & Jordyn Webb

Jeanice and her pre-teen daughter Jordyn are the cutest mother-daughter duo! Their social channels focus on female empowerment, overcoming challenges and motivating others, all while sharing brands they love in the fashion and beauty space and keeping things light-hearted at the same time. I love working with Jeanice because she’s a great role model and extremely sweet and professional. These two are definitely ones to watch in 2019 and you can’t help but be inspired by their content!

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Sivan focuses on “lux and unfiltered” content in the fashion, beauty, travel, lifestyle and now, motherhood, verticals.  I love her personality, style and how she stays true to herself – she also looks like a blast to hang out with!

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With indie beauty brands exploding in the last few years, it’s caused beauty-focused bloggers to step up their game! I love Michelle’s commitment to her readers and brands, offering in-depth product reviews on both her Instagram and blog. She’s a great one to watch for 2019!

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Think of Amber-Lee as your spiritual BFF who loves designer bags and traveling to Paris as much as she loves meditating. She is a business coach, mastermind extraordinaire, and now influencer with her own Dear Media podcast where she interviews other influencers about their spiritual practices, business advice, trends and more!

This list is a combination of micro- and macro-influencers, celebrities/personalities, mommy bloggers, fashion it-girls and those in the know. In the world of public relations, it’s beneficial to always be aware of who is setting the trends (in fashion, beauty, food, or whatever) and who’s breaking them! With this being just a taste of what’s on the Interwebs between Instagram, YouTube and blogging, take time to do some research and let us know what influencers you love to follow!