PR Industry News: Updates from EightSixty South, Beach House, Covet PR

PR Couture Council News

EightSixtySouth announces representation of vegan haircare brand Yarok Hair and premier food & tennis experience Citi Taste of Tennis. 

 The Public Relations Global Network (PRGN)  announced two new offices. The Atlanta location is an office of The Castle Group, a women-owned PR and event management firm that provides creative, client-centered communications strategies. PRGN is now represented in New Delhi by Mileage Communications.

Beach House PR announces the addition of Professional Beauty Association to their agency roster. Beach House will handle PBA’s public relations and influencer marketing efforts.

The International Public Relations Network (IPRN) announces eight new international member agencies: Crest Communications, from Prague (Czech Republic), Headline, from Santiago (Chile), INC and L45/The Van Group, from Rome and Milano (Italy), Lopito, Ileana & Howie from San Jose (Puerto Rico), Publik Kommunikation based in Stockholm (Sweden), W7 Worldwide based in Jeddah (Saudi Arabia), and TDUB from Hamburg (Germany).

Staff updates at Covet PR include Gianna Totaro, formerly Senior Account Executive, has been announced as Account Supervisor. Maddie Erdossy, formerly Assistant Account Executive has been announced as Account Executive, Michelle Alfaro, formerly Assistant Account Executive has been announced as Account Executive, and Erica Shutty, formerly Account Coordinator has been announced as Assistant Account Executive. 

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com