2019 BCA PROFILES: Joseph Nuñez, Emerging Communicator of the Year, Club Med

We’re having a collective digital “cheers” to the 2019 Bespoke Communications Awards winners over the next few weeks. Meet Joseph Nuñez, Public Relations and Partnerships Manager at Club Med. As the head of public relations for the U.S./American market, he represents all 70 Club Med resorts globally. Our judging team was impressed with the coverage he earned for Club Med, including features in Bloomberg, Forbes and Travel Weekly, as well as his efforts to educate his staff members and his continued involvement in PRSA.

How does it feel to win the Blush Award? How are you going to celebrate?

Being the recipient of this year’s Blush Award is truly an honor. It is moments like this that allow you to reflect back on all the hard work you do as a communications professional and makes it all worth it.

For me, it’s a reminder of the positive things that are born out of doing what you love and dedicating yourself to producing excellent work. I am super grateful to be named the emerging communicator of the year.

I was fortunate to find out about the award right before I took a trip up to Philadelphia, so I used the opportunity to celebrate by exploring the city, catching up with friends, and – of course – tasting my way around the city. However, now that I am back home, the celebration is continuing!

In your eyes, what sets you apart from other communicators in the field?

The communications field is so diverse and varied that it’s hard to compare and contrast oneself to others. I think we all hold very unique talents and special skill sets. Personally, I believe my experience working in vastly different sectors and industries is what has allowed me to grow as a communicator and what has formulated my skills. I’ve had the pleasure of working in nonprofit, agency and in-house/corporate environments. I’ve planned communication tactics for various industries and projects, including travel and tourism, business, entertainment, hospitality, fashion, beauty and spa, food and beverage, retail, commercial and residential real estate, and luxury lifestyle. This wide gamut of experience has allowed me to take bits and pieces of each to create my own unique voice.

There is no progression without growth, so it’s important to never rest on your laurels and become satisfied or complacent in this field.

How do you plan to tackle the rest of 2019? What are a few things you’d like to focus on?

Since the start of this year, I’ve been heavily focused on communications surrounding a few new resort openings for my company. It’s kept me pretty busy and I only anticipate it will get even crazier as we gear up for the actual opening. I love projects like this that allow me to shape the messaging from the very beginning and see how it evolves and how the consumer interacts with it. My goal for the rest of the year is to fully push my creative side to communicate on these new offerings in innovative ways to reach a larger audience. I am always focusing on my personal development and brainstorming ways to elevate my current work.

 

What advice do you have for communicators who haven’t had such a successful year?

Read, read, read. I think one of the best things that any publicist or communications professional can do is to read. Read both for work and for pleasure. Read newspapers, magazines, blogs, or whatever interests you the most. When you do this, not only do you learn about the industry and who is covering what subject, but it also helps you develop your own voice and writing skills.

We are currently in one of the most exciting and challenging times for communications and public relations professionals. I am beyond thankful to receive PR Couture’s Emerging Communicator of the Year Award and urge my fellow communicators to continue to shoot for the stars.

All eyes are on us when it comes to portraying the brands we represent, and we should continually aim to be intentional in our communications, ethical in our practices, and strategic in our thought leadership.

In a few sentences, tell us what your goals are/ what we can expect to see from your agency in the future.

My goal is to continue to grow and become the most efficient communicator I can be each and every day. I am continually thinking about how I can make my writing more impactful, how I can provide additional value to my organization, how I can better leverage my relationships with the media, and how to stay abreast of the latest trends and news.

There is no progression without growth, so it’s important to never rest on your laurels and become satisfied or complacent in this field. Communications professionals work in one of the fastest-paced, ever-changing landscapes, and we always have to think about how we can be relevant to today’s varied audiences and public.

All eyes are on us when it comes to portraying the brands we represent, and we should continually aim to be intentional in our communications, ethical in our practices, and strategic in our thought leadership.

If we looked inside your work bag right now, what PR survival must-haves would we find?

Oh, gosh! I carry so many things with me at all times because I travel pretty often.

I just came back from a conference and my work bag had everything under the sun (although it’s fairly lighter than usual): laptop, my personal and work phones, iPad, wallet, phone charger, business cards, headphones, hand cream, lip balm, sunscreen, cough drops, notepad, pens, and the latest issue of PRSA’s Strategies and Tactics.

Congrats, Joseph – you can connect with him on LinkedIn here.

About This Author

Faith is an ambitious PR and digital marketing specialist who loves telling the stories behind amazing brands and connecting businesses with audiences who will support them. A lover of all things in the beauty, lifestyle and wellness space, when Faith isn’t working on social campaigns or securing press for clients, she’s likely reading about the latest and greatest wellness products and testing out new fitness trends.