How to choose between a career in public relations or marketing

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Are you better suited to a career in marketing or PR? And what the heck is the actual difference, anyway?

From the outside looking in, distinctions between these two functions can appear minor – and increasingly the tools used are similar . However, while Promotion is a one of the 5 Ps of Marketing (hello Marketing grads!), but ask any PR pro worth her eyelash extensions and she will tell you that promotion is just part of what falls under the purview of public relations (hello PR grads!).

Think of PR and Marketing like ice cream and brownies. Each are great on their own, but together – well that’s a special treat. The opportunity here is to focus your career on driving conversions (marketing) or conversations (PR), focus on sales (marketing) or story (PR).

https://www.instagram.com/p/CL7y5bZBNQy/

Marketing Skills

  1. Support sales objectives with direct calls to action
  2. Conversion + product copywriting
  3. Short-term purchase drivers
  4. One-way messaging between company + customer

Think of PR and Marketing like ice cream and brownies. Each are great on their own, but together – well that’s a special treat.

Public Relations Skills

  1. Support brand perception with messaging and positioning
  2. Persuasive writing + media pitching
  3. Long-term reputation management
  4. Two-way dialogue between company + audience

What’s the same?

  1. Research + reporting
  2. Strategy + analysis
  3. Creative ideation + content

Which career path calls to you?

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com

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