25 Instagram Accounts for Fashion PR Firms to Follow


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It’s no secret we love Instagram here at PR Couture. It has become the fashion industry’s social media platform of choice when it comes to engaging with followers, and for many emerging designers, it’s becoming a startup springboard! We could spend hours upon hours scrolling through feeds, losing ourselves in perfect shots of lattes and showrooms, so we thought we would share some of our favorites here. And don’t forget to also check out some of favorite PR Girls to follow on Twitter!


Goes without say that this account headed by Oscar de la Renta’s resident PR Girl, Erika Bearman, is dripping in luxury. Scroll through and you’ll find behind-the-scene candids, red carpet moments and stunning editorial shots.


We love how newly penned author Aliza Licht sprinkles tons of brightly colored outfits, candid shots, humor, and, of course, all things DKNY-related that will keep any PR Girl motivated.



London-based self proclaimed bearded publicist, Salvo Nicosia, is Vice President of VIP Services at international PR agency, Karla Otto. Scroll through his feed and you’ll run into supermodels like Naomi Campbell and Cara Delevigne in the most exotic of locations like Cinque Terre and Cannes.


Kelly Cutrone and team definitely know the meaning of work hard, play hard. Their account is chockfull of snaps of exclusive fashion shows, their NYC office and more!


San Diego-based agency Be Social PR makes us want to live the beach life. You’ll get lost in stunning scenery, delectable food and drink and lots of pineapples (who doesn’t love pineapples?).


A variety of content that is educational while maintaining a strong brand voice. Its feed includes images of day-to-day activities in one of their many global offices, informative infographics and lots of advice and tips for PR pros.


Skirt PR’s account inspired us to overhaul ours! We are obsessed with the PR Girl dreaminess of colorful, bright images from this Chicago-based agency, which include #ootds, tips and more.



Specializing in travel and hospitality clients, you could almost play Where in the World is Carmen Sandiego with this team. From beachy sunsets to intimate office pics, this tight-knit group of PR Girls have a sharp eye for engaging content.


This account is like waking up on Christmas morning – especially during Fashion Week! This is one of the best feeds to scroll through to get behind the scenes of some of their luxury clients like Balmain and DVF.


Founder of Social Muse Communications, Christine Kirk’s account is full of sinfully delicious meals, helpful tips and the cutest little baby boy you’ve ever seen.


Friends, clients and fun are the running theme of Stylesmith! founder Kelsi Smith’s Instagram (hello team meetings at Disneyland!). Her soft, faded images are dreamy and she brings some serious Downtown L.A. vibes.


We love everything Eva Chen does, and therefore love her Instagram account because she shares a lot! From daily shoe and bag shots, to snapshots of the beauty products she’s currently using (our personal favorite), her feed is personable and real.


Not going to lie. We have the biggest girl crush on Jinna Yang. This digital media strategist turned inspirational world traveler has taken us across the globe to places like Iceland and Morocco. Her pictures are breathtaking and her captions just the inspiration you need – it’s magical.



Inspirational quotes, a sense of community and networking opportunities all over the country are what give Levo’s account such a specialized uniqueness every PR Girl can appreciate.


It seems like everything Gala touches turns to gold. Magic maker, constant inspirer and women empowerer! Gala encourages radical self-love through her colorful Instagram stream, glitter and all. A must for any PR Girl looking for a mid-day pick me up.


Think of Dria as your personal tour guide of NYC. The Style and Communication Director at Keep is always exploring the city and captures the best moments while keeping it real. See what I did there?



Beach House PR has an Instagram exploding with personality. Celeb throwbacks, fashion, beauty, food, festivals, you name it, its here. It’s fresh, it’s bright, it’s great!


Love The Everygirl for the simple reason that every post is so beautifully styled. From flat lays to portraits, the landscapes and the deskscapes, every shot is so well thought out and inspiring.


Factory PR is one of the leading fashion PR firms around and its Instagram is full of PR Girl inspiration. Designers, shows, celebs, street style, this account gets to the nitty gritty and is full of style.


The Met Gala, Fashion Week, Cannes Film Festival. Every event you can think of has a connection to the PR Consulting team and their feed is high fashion all the time.


We love Elle Communications for their mission and commitment to sustainability. Their content is bright, moving and reflects the amazing projects, brands and communities they work with.



This feed is full of posts from their blog including career advice, Monday Musings, resources, tips and more, but does it with some of the prettiest photos. It gives both visual inspiration & career inspiration on the daily.


Be ready to swoon. Leila Lewis of Be Inspired PR is definitely inspiring our inner bride with captivating images, quotes, client tips and so much more.


London-based B Public Relations does a great job of weaving beautifully styled client images with office pics, events and everyday PR Girl activities.


Our very first Instgram Takeover was a Fashion Week takeover from the ladies at Linda Gaunt Communications. Their feed documents the lives of their #GauntGirls in NYC and is a great representation of the working Fashion PR Girl.

And speaking of Instagram Takeovers, want in to show off your team and office with a fabulous PR Girl day in the life? Just fill out this form to submit your agency or brand to be considered for an upcoming takeover!

PS: You’re following PR Couture on Instagram, right?


Martha Chavez

Martha Chavez

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.