As I have mentioned in previous articles, the majority of my placements come in the form of contributed content. In my opinion, this is a quick way to get traction for your clients, since online publications are looking to fill their pages.
While I understand the hesitation in pitching articles because it does take a significant amount of time to write them, in the end, they are worth it.
Here are the big benefits of having your clients write contributed content:
1. Control over content
Your client had an interview. The story gets published, and not everything your client said makes the article. How many times have we been there? I know this has happened to me many times.
When your clients are writing contributed articles, the whole article is your own. Obviously, the editor makes the edits, but you have a lot more say over what gets published.
2. Client as expert
Another reason that I really like pitching contributed content is your clients get to become experts on various topics. I find that clients get more attention and traction from full articles, rather than a quote or line in an interview.
Another reason that I really like pitching contributed content is your clients get to become experts on various topics.
I am speaking from personal experience here. Whenever I write one of an articles for PR Couture, someone usually reaches out to me about my services.
3. Unlimited topic ideas
In PR, coming up with new ideas to pitch is the ultimate currency. Rather than following up on the same old ideas over and over again, come up with new ideas. This shows you are a good publicist!
In PR, coming up with new ideas to pitch is the ultimate currency.
The benefit of adding contributed content to your PR plans is that it gives you room to constantly come up with new ideas. There are millions of things that your clients can be experts on, depending on what is going on in their life/business.
If you’re ready to start pitching contributed content, be sure to understand a bit about how the game works first, then pitch away!
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