5 New York Bridal Fashion Week Trends to Inspire Content & Pitching


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New York Bridal Fashion Week has officially wrapped. While lace and full skirts may seem go-to bridal, the details and silhouettes this season proved today’s bride has a style all her own – modern, fresh, daring, fashionable. With the blurred lines of fashion and bridal these days (WWD, The Cut, Vogue and more include bridal fashion runways as site content) keep these trends on your radar for pitching opportunities.


Bows were definitely plentiful this season, with both top designer and indie designer bridal labels launching their version of the feminine motif. Haute Couture house Galia Lahav (above) took their spin with sparkle, while Lela Rose went for a more abstract composition. If your client has a chic spin on a bow, get ready to pitch.

take the plunge

Once again a trend seen across the board, plunging bodices delivered daring lows on some of this season’s wedding dress necklines. Naaem Khan’s etheral rock n’ roll take on the style (pictured) has us hooked on the deep-v. We’ve seen plunging necklines on bodysuits and swim, so it’s safe to say this trend has hit all apparel markets – and they’re not going anywhere.


Flowy, ethereal ruffles made their presence known at bridal fashion week. A bit of volume along the neckline and hems give a fresh, graceful look. Alexandra Grecco’s ruffles on gowns and jumpsuits (pictured) proved exactly that. Keep these in mind for red carpet to festival fashion call-outs.



Hello Anne Shirley! There was a bit of a stir with this trend last season, but this spring we saw a whole lot more. Puffed sleeves, often with fabric fitting the wrist, delivered laid-back, bohemian, glamorous vibes.


Noted in PR Couture’s jewelry trend round up for this year, pearls are especially haute this year! The number of pearl-adorned dresses and capes is growing in the bridal and eveningwear market, offering up opportunities to do a fresh take on this classic.

With wedding season just around the corner, make sure to keep these trends on your radar for story opportunities.

Alex Perry

Alex Perry

Alex Perry is Owner and Creative Director of PR firm and creative agency, Perry Rose Media. She is chai latte fanatic, former newsroom writer and story-telling specialist. Her knack for creativity and direction help provide her clients with strategic, stylish and elevated content and campaigns.