PR Tooklit: 5 Free Digital Tools Fashion PR Pros Need


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We’re on the go, doing a million things a minute and trying to stay ahead of the the avalanche of news and information overwhelming our streams, feeds and inbox. Tatiana Read of Knot PR shared several of her favorite cloud apps and digital fashion PR tools previously, and here are five more freebies to stay on top:

Find Creative Commons Images with Compfight

Working on a blog post or presentation and need a creative commons image fast? Forget mining through Flickr – head to Compfight instead. This search engine is a flickr search tool that allows you to filter by license and serves up related images fast. If you decide to go the stock imagery route – Compfight will show you images from Shutterstock as well.

Find out the top stories friends are sharing with Summify

Not everyone can stay glued to their laptop or phone constantly reading Facebook and Twitter. With Summify, you get a daily summary of the top stories friends have shared through social media. It’s a great way to make sure you don’t miss out on the next big thing! You can also share your Summify profile through your social networks to extend the reach of these stories!

Resize hi-res images quickly with Shrink Photos

Did your client sent you enormous images that you need to send to an editor, like yesterday? Forget opening up photoshop you iPhoto and use Shrink Photos instead. It’s not pretty, but it gets the job done!

Create Digital Lookbooks instantly with Issuu

Stop attaching lookbooks as cumbersome PDF’s or even sending a link and expecting editors and bloggers to download a cumbersome PDF to their desktop! Take your final lookbook file and upload it to Issuu for a magazine-style experience that clients love! Even better, you can embed the lookbook on Facebook, your website and share it through to social media!

Get Pitch Inspiration from the Street with Chicfeed

Chicfeed is a simple app provides a slideshow of images pulled from the top street style blogs and can be great fodder for a trend-inspired pitch, plus it’s the perfect way to pass the time while standing in the Fed-ex line!

What tools and apps do you use on a daily basis?

Photo Credit: loungerie

Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website