82% of Journalists Prefer to Receive PR Pitches via Email


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Cision has released the results from its Social Journalism Study, a survey that collected more than 3,000 responses from  journalists in 11 countries. You can download the full report, but here are a few key findings:

  • 81 percent use social media for sourcing a story (though 31 percent have a negative opinion of social media’s effect on the journalist profession)
  • 90 percent of journalists use social media 1+ hours per day, while only 10 percent don’t use it at all.
  • 42 percent of journalists use 4-5 social media types in a typical week

Any surprises?


Crosby Noricks

Crosby Noricks

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com