Every now and then I like to let you know a bit about what I’m working on, beyond the blog (ooh! that’s a good name for a something). For the past several months I’ve been playing with different ways to work with my “right kind” of clients doing my “right kind” of work. Right now this involves working with publicists, brands and bloggers to help them either launch a new project or evolve/punch up what they are currently doing, by helping them put name, story and strategy to their next step.
I call these full-day medleys of brand copy and strategy Brand Elixirs, and I’m in love. I find the work highly-creative; the chance to really dig deep into a new brand, business or blog, and then turn around a series of actionable and essential deliverables in about 24 hours, is just the right mix of challenging and fulfilling.
I’m thrilled that Jessica Flores, founder of Domesticated Me has agreed to share a bit about her Brand Elixir experience with the world. But before you read any further, you MUST head over to the PG&E New Voices of Beauty page and vote for Jessica. Just weeks after working together, Jessica is one of eight finalists in the running to become one of four Lucky Magazine and P&G beauty’s New Voices of Beauty. The chosen four winners will become honorary New Voices of Beauty bloggers, which comes with a host of perks (a Lucky Magazine produced “A Day in the life of a New Voices of Beauty” video and a years’ worth of Cover Cosmetics as quick examples). So, pop open a new tab and vote for Jessica. Good job, now let’s continue:
A former comedy writer and event planner who found herself newly domesticated as wife-and-mother, Jessica’s blog had gained initial traction largely based on a DIY brooch tutorial she developed during her pinup themed-wedding. But that was several years ago, and Jessica was eager to retain her wedding traffic while growing her own reputation as a beauty and mom blogger who was more Bettie Page than Donna Reed. Also, Jessica had recently transitioned to focusing on her blog full-time, and needed to figure out how to fast-track income opportunities for her blog. During our session we explored ways to upgrade and update her blog look and feel, give her a newly branded about page and bio, how to put Jessica on the radar of top PR companies, and ways to elevate her comedy background and connections to develop distinctive content that only she could produce (and about 100 other things). Here’s some of what Jessica shared about the experience.
I can’t wait to see what is in store for Jessica and the future of Domesticated Me. And just in case you scrolled through, vote for Jessica in the Lucky Magazine and PG&E New Voices of Beauty contest.
And, if a Brand Elixir sounds like just the personalized potion you need, please take a look through this page with all the details. If all looks good, shoot me an email and I’ll get you on the books!
