Big Picture PR is a boutique integrated communications agency specializing in crafting compelling public relations campaigns focusing on media relations, product placement and social media programs for a consumer lifestyle clientele: fashion and accessories, beauty and wellness, home decor and design, sustainable and socially conscious, baby and new mom.
Big Picture PR works with clients that inspire us. We develop company and product launches based on a storyline format that engages the media, bloggers and influencers and creates momentum. We create strategic media relations programs focusing on traditional and new media. Our story lines attract audiences and create a measurable impact for the brands we work with. We place our clients in national media, online, print and broadcast on a daily basis.
Amy Cunha is an expert PR strategist for consumer lifestyle brands. Amy brings twenty years experience in public relations and branding to her PR clientele. She launched BigPicture PR in 2004.
Specializing in global and national public relations campaigns, Amy’s expertise comes from building and launching hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health/wellness, beauty and consumer tech. Amy delivers results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, bloggers and consumers, in turn maximizing publicity, exposure and sales for her clients.
Client experience includes creating and executing public relations campaigns for emerging brands Anyi Lu International and Baggu, to established brands, such as London’s high-street brands of the Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) and Ted Baker to one of the world’s leading design strategy firms, Lunar Design.
Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. She has a unique background of developing high-level strategy and messaging while producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.
Amy has worked extensively with the media securing features, profiles and product placements with established contacts at top-tier publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Dr. Oz Show, Lucky, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, Wall Street Journal, W, Travel + Leisure, Shape, Harper’s Bazaar, Nylon, Marie Claire, Self, Cosmopolitan, CNN, Good Morning America, The Today Show, The Rachael Ray Show, CBS Evening News, and NPR amongst many others.
Amy was educated at UC Berkeley, studying Comparative Politics.
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