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Agency Overview

Your People LLC aims to make meaningful connections in an era of distant communication. As we spend more time in the digital sphere, less connected face-to-face with others, we realize how much we need human connection to grow. We also realize that people have many choices for how they spend their time and resources and so they need a real reason to engage with a particular organization.

That focus drives Marketing Strategies & Content Generation for schools, universities, and education-focused organizations, for whom we craft compelling stories around their mission, to create inspiring brands.

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Signature Services

Story Development

We help you determine the narrative story behind your brand, articulating who you are and your unique purpose in a strategic story that can then inform and inspire all communications and public relations activities.

Communications Audit

We assess what you’re doing right, where your marketing and communications efforts are lacking, and how you might better promote your brand. The audit takes 8 weeks, and we deliver recommendations with the option for us to create a strategy and implement it, or to coach and empower your team to do so in-house.

Content Development

We build and populate blogs to enhance SEO and develop thought leadership voices behind a brand. We work with to gather material, capture their original voice and expertise, and turn that into compelling blog and newsletter content.

Meet the CEO, lynne golodner

lynne golodner

Recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018, Lynne Golodner is Chief Creative Officer/Owner of Your People LLC, a marketing, public relations, & business messaging development firm founded in 2007.

Author of eight books, including The Flavors of Faith: Holy Breads, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur who helps businesses, nonprofits, and entrepreneurs use strategic storytelling, mutually beneficial relationships and higher purpose to grow brand awareness. A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan.

Client Love

Amazing results in a short period of time. The Your People team has helped us create a stable marketing foundation to support the growth of our school. From our digital footprint to public relations, they have significantly increased our inquires and awareness of what our school's importance is in the world. Their team is extremely responsive to our needs and produce results in an always timely manner. They have jumped right into being an integral part of the Sacramento Waldorf Family.
Cindi Bradshaw,
Cindi Bradshaw,Director of Admissions, Sacramento Waldorf School
"Before we worked with Your People, we were trapped in the every day and couldn’t look over the horizon. Our project allowed us to stop, take a breath, and identify our purpose. By the end of our time together we were armed with a new understanding of our brand positioning and strategy, and we knew the direction we needed to go in. Our work together was so valuable, I would go back and spend four times what we spent then."
Kieron Hales
Kieron HalesCo-Managing Partner of Zingerman's Cornman Farms
“Marketing wasn’t a term we used or would imagine would benefit our company in any way; we were very wrong. After meeting Lynne and her team at Your People LLC, they really listened to our story and gave us the incredible opportunity and tools to convey our story, which really connected us to our current and future customers. This connection has bought us more repeat business and given our prospective customers a deeper connection to our work and who we are.”
Chris Tremberth +Paul McEachren
Chris Tremberth +Paul McEachrenRival Insulation
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