Campaigns We Love
A Fashion PR Guide to Snapchat Stories feat. Juicy Couture
While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second
While Snapchat has been around for nearly two years, until recently it was primarily the dominion of teens and college kids, with whom the 10-second
‘Tis the season, for ugly sweater and office parties, high expectations to hit those holiday numbers, jingles and carols everywhere you go, and of course,
On the heels of October’s pink-fueled breast cancer awareness push comes a new cause to take us through November, one mustache at a time. The
As a PR professional, by now you’re probably well aware of the growing importance of visual storytelling when engaging with client audiences in the digital
There’s no denying that Instagram seems to have become the fashion industry’s social media platform of choice when it comes to visually engaging with followers.
Over the past month, our social media feeds were overrun with posts coming in from around the world (New York, London, Milan, and Paris) as
At PR Couture, one of our favorite organizations leading the charge when it comes to fashion & technology is Third Wave Fashion. TWF, in partnership
Whether you are filling out an RFP or putting together your own proposal from scratch, the most successful new business presentations share not only great
Last week’s NYFW Technology Firsts provided several examples of brands who made the news through the use of technology to promote their shows. While by no
Over the years, we’ve seen technology come to play a more prominent role in New York Fashion Week from a stylistic standpoint (Google Glass and
Understanding how to pull custom reports in client’s Google Analytics accounts can provide insights on everything from when to launch campaigns to understanding how effective
I don’t have to tell you that in PR timing is everything, and the same holds true when it comes to publishing social media content.
How are you currently reporting results for clients? Most often, public relations firms provide results through coverage secured, and circulation or traffic numbers associated with
Every fashion brands wants to execute a killer influencer outreach campaign, yet for many, determining what that actually means in practice presents a challenge. After
This week, I thought I would try something a little different and share some of my favorite influencers within the Fashion PR and Influencer Marketing