Pitching/Outreach
4 Marketing Steps For Swimwear Brands during the Summer of COVID-19
NYC is finally seeing some 70 degree days, which means it should be primetime for swimwear brands. After all, summer this is the biggest season for
NYC is finally seeing some 70 degree days, which means it should be primetime for swimwear brands. After all, summer this is the biggest season for
Earlier this year, I had the immense pleasure of traveling around the stunning country of Australia for a month. It wasn’t my first time in
Happy New Year! January and the new year brings with it a fresh energy and a restart – try some new pitch ideas as well!
This summer has flown by and we find ourselves yet again prepping for fall, NYFW and reaching those Q4 business goals. And yet, we have
April is here which means Earth Day is around the corner – and with that is the perfect opportunity for brands with eco-friendly/natural hooks to
March includes the first of day of spring and is the start of many spring fashion, skincare and makeup stories, but there’s plenty more to
My agency has worked quite a bit with both costume and fine jewelry, so we’re pretty in the loop of what trends editors, stylists, and
Working on a daily basis with beauty brands, beauty media, and beauty influencers gives my agency ongoing insight into the latest developments and trends within
As social platforms continue to evolve the ways they allow for video content creation, all brands are challenged to find ways to consistently develop their
Rejection is a part of the game. PR professionals are used to being told “no” – or worse, nothing at all – by editors, stylists,
The explosion of digital media and influencers has quite literally led to thousands upon thousands of bloggers in any given niche, from those posting daily
When looking for prime digital outlets to secure coverage for beauty clients, we often think of the heavy-hitters like Byrdie and Into The Gloss. While
My agency works with both fashion and beauty brands. While there can be quite a bit of overlap, and in some cases editors cover both
In PR, we’re pretty much in the habit of thanking people daily. Whether sending thanks to an editor who featured your client, acknowledging an employee
Whether you’re looking to find an entry-level PR job or boost your resume for a coveted internship, you need experience to get started in the